Response to quiz questions Assignment Example | Topics and Well Written Essays - 1750 words

Response to quiz questions - Assignment Example As well, the signifier and the sign are continuously being used in our modern culture nowadays. Thus, the semiotic method can be used to examine popular culture by inquiring about the sign. The signs direct us to ask queries about its fundamental meaning, hence steering our attention to the system the sign fits and search for related signs that back up our primary hypothesis. Since all is connected, signs hint to one another thus enabling one to view the broad picture and how our culture is affected by them. In the American culture, vampires are so popular since they represent a sense of individuality, immorality, youth, eroticism and an outlaw hero. Thus, the semiotics assists us understand how vampires of in the present day are so popular (Maasik, and Solomon, 2). Typical stories at the origin of our life experience are termed as Myths. Additionally, myths are present in all literatures and cultures. However, myths are true stories founded on facts since all of us lives them at some level. In addition, myths connect and speaks to all of us. Some myths are true stories that achieve mythic importance since individuals involved appear superior to life and live their lives more forcefully than ordinary people. While others rotate around make-believe characters who have the potential of capsulizing for us our entire journeys. Additionally, some behaviours depicted by the make-believe might seem similar to characters we encountered in our dreams (Braumoeller, 23). In many hero stories, the hero is usually presented under ordinary circumstances, in a rational world doing ordinary things. Usually, the hero originates as a non-hero looking humble, young and simple however in the course of the story something different enters the hero’s life thus acting as a catalyser setting the story into motion. In many occasions, the hero is not willing to leave, thus termed as a reluctant hero who is uncertain,

Statement of Education Goals and Personal Profile Essay Example for Free

Statement of Education Goals and Personal Profile Essay Personally, I perceive education as the best tool and greatest dependable ally that could assist me in achieving my dreams and aspirations in life. Similar to that of the other students and individuals, I believe that having a sturdy and formal education would enormously help me pursue my goal of further strengthening a sound career in the field of Pharmaceutical industry. Hence, I believe that acquiring a decent doctor of pharmacy degree would further stimulate and strengthen the possibility to attain everything that I wish for, especially in terms of educational and professional goals. More than anything else, I decided to pursue a Doctorate Degree in Pharmacy mainly because I believe that I got what takes to be a good Pharmacist or a major practitioner in this type of healthcare service. I am well determined to learn and always inclined to excel in all the things that I do. More so, I wanted to pursue a Doctorate Degree in Pharmacy in order to perform a more vital and helpful role in the process of healthcare service by having greater knowledge with regard to Pharmacy. Being in service for the people has always been my passion and my personal comfort zone. As time passes by, helping people and doing meaningful job has been a wonderful source of happiness and fulfillment for me, personally. Hence, I believe that pursuing a Doctorate Degree in Pharmacy would further assist and equip me to continuously give sensible service for the people in the area of pharmacy. Given that the practice of pharmacy has become more complicated nowadays, acquiring a higher degree in the said field of study would enable me to effectively respond and attend on the challenges in the practice of pharmacy. Thus, I primarily decided to pursue a Doctorate Degree in Pharmacy to further educate myself and to be able to meet the modern and growing demands in this line of work. Furthermore, I decided to have a Doctor of Pharmacy Degree in order to uplift my confidence and credibility in this line of work. Without any doubt, this would definitely help me to be more self-assured in giving meaningful and obliging recommendations for other healthcare professionals and patients. Nonetheless, the decision to pursue a Doctorate Degree in Pharmacy is made through my dedication in the said field and my desire to take part in a more advance role in the practice of pharmacy. This is in order to ensure that I could have a better future and greater position to render service for the people as well as continuously improve on the job that I loved. Apart from obtaining Doctorate Degree in Pharmacy, my other goal is to become the best father that I could be for my two young children and a great husband. In this precious life of mine, they serve as the fountain of happiness and motivation that energize me to bravely face the challenges of life. Though I would be very busy doing work and studying at the same time, I plan to achieve this goal by orderly and responsibly managing my time in such a way that I could still have quality time with my family. I value my family like the way I give importance to my own personal life. This is mainly because they are always there for me no matter what the situation is. My family never fails to give the love and care that I need, more especially during the most challenging moments and the darkest hour of my life. I love them as much as they love me and I would take care of them in the most positive way I could. Compounding and making total parental nutrition are the areas that capture my interest in the practice of pharmacy. These are not readily available to use. It has to be made on the individual needs of patients and requires a lot of calculations. This mainly interests me because I like doing calculation and being very precise. As an individual, I would describe myself as a family oriented and loving person. I give great value to life and render huge respect to other people and every being in this world. As a friend, I would say that I am the type of person who is trustworthy and loyal. I am the right individual whom my family and friends can depend-on, more especially during the most crucial and challenging moments. Personally, I am the type of person who is a bit shy, but not necessarily unconfident. I wish to be more outspoken and I believe I could do that by being true to myself and genuine to other people. Though I got enough self confidence, I know I still have to be more at-ease and self-assured in public speaking. On the other hand, I consider that my determination and work ethic are the strongest aspects of my personality. I am the type of individual who is dedicated and passionate to always do my best in order to exceed the level of expectation in everything that I do. Given a chance to obtain a Doctor of Pharmacy Degree, I plan to further help and assist the people whom I vowed to serve in this line of work. More so, I would continue to proudly participate and contribute in a more vital role in the entire process of healthcare.

Greedy Needs :: Essays Papers

Greedy Needs Imagine a life with no food, no shelter and no family. This is hard because most people have never been without these basic needs. Some people however, find it hard to imagine a life with these needs, as in â€Å"The Ultimate Safari† by Nadine Gordimer. This story takes place during civil war, where the greed of bandits along with the greed of rebels cause conflict which can only be solved through sharing and co-operation. The greed of the bandits causes many conflicts with the people that are not in the war by taking away their food, shelter and thus causing illness. The villagers have nothing to eat because the bandits have taken it all for themselves. â€Å"But the third time they came back there was nothing to take, no oil, no food, so they burnt the thatch and the roofs of our houses fell in.† (page 120) as Gordimer writes. The people can not eat on their long journey through Kruger Park because although they find food to cook, they must not make a fire as it will draw attention to themselves. They have no food to take on the trip, so the people find fruit and eat it which results in illness, as it is poisonous. The greedy bandits take away the shelter of the villagers by burning their houses. This means the people must go to find food and shelter elsewhere. The people must walk farther due to bandits on the lookout for them near the fence, which means more nights spent in the animal-filled park without any shelter to stay in. Having no shelter in the park creates a safety risk to the people, for there are hungry lions surrounding them. Sickness is inflicted upon the people by the bandits stealing their food and taking away their shelter. Being cold and hungry can cause a serious sickness to the people. The bandits are not the only people who conflict with the people, the rebels also inflict a great deal of problems. The rebels are greedy in that they escalate the conflict for the people, they cause consequences to the others from the government, and they force the villagers into refugee camps. The rebels, only thinking of themselves cause conflict to expand within the others. The children that are growing up in the war environment, will see fighting as the only way to solve problems.

Rappaccinis Daughter Essay: Allegory of the Garden of Eden

  Ã‚  Ã‚  Ã‚   In the literal sense, Nathaniel Hawthorn's Rappaccini's Daughter is the story about the rivalry between two scientists that ultimately causes the destruction of an innocent young woman. However, when the story is examined on a symbolic level, the reader sees that Rappaccini's Daughter is an allegorical reenactment of the original fall from innocence and purity in the Garden of Eden. Rappaccini's garden sets the stage of this allegory, while the characters of the story each represent the important figures from the Genesis account. Through the literary devices of poetic and descriptive diction, Nathaniel Hawthorne conveys the symbolism of these characters, as well as the setting. The story takes place in mid-nineteenth century in Padua, Italy and revolves around two major settings; the mansion of an old Paduan family, and Rappaccini's lush garden. The mansion is described as, "high and gloomy†¦the palace of a Paduan noble†¦ desolate and ill-furnished†¦" This description establishes a dark mood throughout the story. Hawthorne writes, "One of the ancestors of this family†¦had been pictured by Dante as a partaker of the immortal agonies of his Inferno†¦" The allusion of Dante refers to The Divine Comedy and the Inferno describes the souls in Hell. Furthermore, Baglioni converses with Giovanni in this mansion chamber and tries to manipulate him in his attempt to destroy Rappaccini. In a sense, the dark and gloomy mansion symbolizes the domain of evil. The second major setting is the garden. The author uses poetic diction to describe Rappaccini's garden. Hawthorne writes, "There was one shrub in particular†¦that bore a profusion of purple blossoms, each of which had the luster and richness of a gem†¦seemed enough to illuminate th... ...ce 35 (1989): 43-69. Male, Roy R. Hawthorne's Tragic Vision. Austin: Texas University Press, 1957. Marder, Daniel. Exiles at Home: A Story of Literature in Nineteenth Century America. Lanham: University Press of America, Inc., 1984. Norford, Don Parry. "Rappaccini's Garden of Allegory." American Literature 50 (1979): 167-186. Phal, Dennis. Architects of the Abyss: The Indeterminate Fictions of Poe, Hawthorne and Melville. Columbia: University of Missouri Press, 1989. Person, Leland S., Jr. Aesthetic Headaches: Women and Masculine Poetics in Poe, Melville and Hawthorne. Athens: University of Georgia Press, 1988. Shurr, William H. Rappaccini's Children: American Writers in a Calvinist World. Lexington: University of Kentucky Press, 1981. Waggoner, Hyatt H. Hawthorne: A Critical Study. Cambridge: Harvard University Press, 1955.  Ã‚     

Topshop Singapore

It has about 300 tortes in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report, our group conducted a survey about Tops to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people in total to share their perception towards the brand plus basic information about them.We will be explaining the results in different segments and some findings about the brand. Consumer Demographics Tops appeals to students and professionals which can range from 16-30 years old. The line mainly focuses on women who are not yet married with the income range of SAG 12,000 to 62,000 per year. Target audience is young fashion-conscious ladies on a bud get (Perez, 2013). It can also target older group ranging from 31 to early ass since Tops targets women who cannot be defined by her age but instead her attitude (Perez, 2013). Consumer Chirography's Tops targets women who are addicted to fashion.According to Perez (2013), Tops targets two segments from the 8 segments of Val's II, which are achievers and experiences. Experiences spends a big amount of their income on fashion, entertainment and social life. They like looking good and having nice possessions. While achievers on the other hand are active on purchasing. They like showing their shows why they like shopping with their friends rather than their families. Regular consumers of Tops often aims to have a unique style which are influenced by trends and the current weather. They often go to Tops to seek for the latest rends so they can be ahead of the game.Some of them may not only have the love for fashion but also for music, film and food too. They love to shop for the latest fashion trends almost every month and opt for the unique not a specific style. Consumer Perception of Brand According to the survey that we did recently about Tops, Singapore residences are aware of the brand and most of them have bought something from Tops, although not a lot of them remains as a regular consumer of the brand due to some circumstances. Though, they still find Tops affordable and stylish, most of them onto consider it as their go-to brand when shopping for clothing.They're somehow in between depending on the products available up for grabs. It is considered as an affordable luxury brand and a major trendsetter for the fashion world. Page 10 Competitors Since Tops is a fast fashion brand, it has many competitors like Forever 21, H, Berserk, Starvations, Ezra and many other more. These competitors offer almost the same thing from price, place, and promotion. These brands gives consumers more range of products which they often compare and can steal customers from Tops. Singapore residences often shops more in Forever 21 and H since They offer almost the same thing so consumer tend to go for the cheaper. Although, some consumer still sticks with Tops when they opt for the latest forward- thinking trends while some who wants more ranges shops in both. Other brands such as Marc by Marc Jacobs and Juicy Couture can still be a competitor of Tops even though they are breech brands since it gives consumers more options. Customers' Opinion of the Marketing Mix Base on their ratings, Tiptop's store locations here in Singapore are placed on the eight area where shoppers usually demand for it.The variety of products that they offer are still satisfying for consumers and the quality of the products still remains remarkable. Although, customer are often not that satisfied with the services Tops offers in their stores and its merchandising. Also, the price of the products they sell are still a bit high considering that their mainline is affordable fashion for y oung women. They are not doing a very good Job on their promotions as well here in Singapore since not everyone knows about the promotions they do, like their latest collaboration with Car Delivering.The promotion of the brand here in Singapore is not as wide as their promotions in the USA or other countries. Tops consumers enjoy both in-store and online privileges. Page 1 1 Conclusion Many fast fashion brands are in competition with Tops, and this is a big threat for the brand. Although, Tops is still unique and is still growing as time passes by, status. However, the only draw back within the brand is its failure to provide prices that accommodate their large student market (Miraculous, 2009). As for recommendations, Tops should lower their prices to earn more customer so that hey would go back.

Viking Social Structure - Living in a Norse World

Viking Social Structure - Living in a Norse World Viking social structure was highly stratified, with three ranks or classes which were written directly into Scandinavian mythology, as slaves (called thrall in Old Norse), farmers or peasants (karl), and the aristocracy (jarl or earl). Mobility was theoretically possible across the three strata- but in general, slaves were an exchange commodity, traded with the Arab caliphate as early as the 8th century CE, along with furs and swords, and to leave slavery was rare indeed.   That social structure was the result of several changes within Scandinavian society during the Viking age. Key Takeaways: Viking Social Structure The Vikings in and outside of Scandinavia had a three-tier social structure of slaves, peasants, and elites, established and confirmed by their origin myth.The earliest rulers were military warlords called drotten, who were selected from warriors based on merit, only in power during wartime, and subject to assassination if they gained too much power.  Peacetime kings were selected from the elite class and they traveled throughout the region and met people in halls built in part for that purpose. Most provinces were largely autonomous of the kings, and the kings were also subject to regicide. Pre-Viking Social Structure According to archaeologist T.L. Thurston, Viking social structure had its origins with the warlords, called drott, which had become established figures in Scandinavian society by the late 2nd century. The drott was primarily a social institution, resulting in a pattern of behavior in which warriors selected the most adept leader and pledged fealty to him. The drott was an ascribed (earned) title of respect, not an inherited one; and these roles were separate from the regional chieftains or petty kings. They had limited powers during peacetime. Other members of the drotts retinue included: drang or dreng- a young warrior (plural droengiar)  thegn- a mature warrior (plural thegnar)  skeppare- captain of a chiefly vesselhimthiki- housekarls or the lowest rank of elite soldiersfolc- the population of a settlement Viking Warlords to Kings Power struggles among Scandinavian warlords and petty kings developed in the early 9th-century and these conflicts resulted in the creation of dynastic regional kings and a secondary elite class which competed directly with the drotts. By the 11th century, Late Viking societies were led by powerful, aristocratic dynastic leaders with hierarchical networks including lesser religious and secular leaders. The title given to such a leader was that of respect rather: old kings were frea, meaning respected and wise; younger ones were drotten, vigorous and warlike. If an overlord became too permanent or ambitious, he could be assassinated, a pattern of regicide which continued in Viking society for a long time.   An early important Scandinavian warlord was the Danish Godfred (also spelled Gottrick or Gudfred), who by 800 CE had a capital at Hedeby, inherited his status from his father and an army set to attack his neighbors. Godfred, probably overlord over the federated south Scandinavia, faced a powerful enemy, the Holy Roman Emperor Charlemagne. But a year after victory over the Franks, Godfred was assassinated by his own son and other relations in 811. Viking Kings Most Viking kings were, like warlords, chosen based on merit from the earl class. The kings, sometimes called chieftains, were primarily itinerant political leaders, who never had any permanent role over the whole realm. The provinces were almost entirely autonomous, at least until the reign of Gustav Vasa (Gustav I of Sweden) in the 1550s.   Each community had a hall where political, legal and perhaps religious matters were dealt with, and banquets were held. The leader met his people in the halls, established or reestablished bonds of friendship, his people swore oaths of allegiance and gave the leader gifts, and proposals of marriage were made and settled. He may have held a high priest role in cultic rituals.   Norse Halls Archaeological evidence concerning the roles of jarl, karl, and thrall is limited, but medieval historian Stefan Brink suggests that separate halls were constructed for the use of the different social classes. There was the house of the thrall, the banqueting hall of the peasant, and the banqueting hall of the nobleman.   Brink notes that in addition to being places where the itinerant king held court, halls were used for trade, legal, and cultic purposes. Some were used to house specialized craftsman in high-quality forging and skilled handicrafts or to present cult performances, attendance by specific warriors and housecarls, etc.   Archaeological Halls The foundations of large rectangular buildings interpreted as halls have been identified in numerous sites through Scandinavia and into the Norse diaspora. Banqueting halls ranged between 160–180 feet (50–85 meters) long, and 30–50 ft (9–15 m).  Ã‚  Some examples are: Gudme on Fyn, Denmark, dated to 200–300 CE, 47x10 m, with ceiling beams 80 cm in width and equipped with a double doorway, located east of the Gudme hamlet.  Lejre on Zealand, Denmark, 48x11, thought to represent a guild hall; Lejre was the seat of Viking age kings of ZealandGamla Uppsala in Uppland, central Sweden, 60 m long built on a man-made platform of clay, dated to the Vendel period CE 600–800, located near a medieval royal estateBorg on Vetvagoy, Lofoten in northern Norway, 85x15 m with cultic thin gold plates and imports of Carolingian glass. Its foundations built over an older, slightly smaller (55x8 m) hall dated to the Migration Period 400–600Hogom in Medelpad, 40x7–5 m, includes a high seat in the house, an elevated base in the middle of the building, thought to have had several purposes, high seat, banqueting hall room and assembly hall   Mythic Origins of Classes According to the Rigspula, a mythic-ethnologic poem collected by Saemund Sigfusson at the end of the 11th or beginning of the 12th century CE, Heimdal, the sun god sometimes called Rigr, created the social classes at the beginning of time, when the earth was lightly populated. In the tale, Rigr visits three houses and engenders the three classes in order.   Rigr first visits Ai (Great Grandfather) and Edda (Great Grandmother) who live in a hut and feed him husk-filled bread and broth. After his visit, the child Thrall is born. The children and grandchildren of Thrall are described as having black hair and an unsightly countenance, thick ankles, coarse fingers, and of being a low and deformed stature. Historian Hilda Radzin believes this is a direct reference to the Lapps, who were reduced to a state of vassalage by their Scandinavian conquerors. Next, Rigr visits Afi (Grandfather) and Amma (Grandmother), who live in a well-built house where the Afi is making a loom and his wife is spinning. They feed him stewed calf and good food, and their child is called Karl (freeman). Karls offspring have red hair and florid complexions.   Finally, Rigr visits Fadir (Father) and Modir (Mother) living in a mansion, where he is served roast pork and game birds in silver dishes. Their child is Jarl (Noble). The nobles children and grandchildren have blond hair, bright cheeks, and eyes as fierce as a young serpent. Sources Brink, Stefan. Political and Social Structures in Early Scandinavia: A Settlement-Historical Pre-Study of the Central Place. TOR 28 (1996): 235–82. Print.Cormack, W. F. Drengs and Drings. Transactions of the Dumfriesshire and Galloway Natural History and Antiquarian Society. Eds. Williams, James and W. F. Cormack, 2000. 61–68. Print.Lund, Niels. Scandinavia, c. 700–1066. The New Cambridge Medieval History c.700–c.900. Ed. McKitterick, Rosamond. Vol. 2. The New Cambridge Medieval History. Cambridge, England: Cambridge University Press, 1995. 202–27. Print.Radzin, Hilda. Names in the Mythological Lay Rigspula. Literary Onomastics Studies 9.14 (1982). Print.Thurston, Tina L. Social Classes in the Viking Age: Contentious Relations. C. Ed. Thurston, Tina L. Fundamental Issues in Archaeology. London: Springer, 2001. 113–30. Print.

Free Essays on Silent Spring

In a 1962 letter to a friend, Rachel Carson wrote: The beauty of the living world I was trying to save has always been uppermost in my mind- that, and anger at the senseless, brutish things that were being done. I have felt bound by a solemn obligation to do what I could- if I didn’t at least try I could never be happy again in nature. But now I can believe that I have at least helped a little. It would be unrealistic to believe one book could bring a complete change (Matthiessen 188). Carson did indeed help â€Å"a little.† Her â€Å"one book† helped to reform the pesticide industry by removing DDT from products. While it did not â€Å"bring a complete change† in the use of pesticides, it did bring about an abundance of criticisms, both positive and negative. In this paper, I will analyze some of the different criticisms of Carson’s work. I will look at the mostly negative criticisms and show who disagreed with Carson and why. As Rachel Carson opened consumers’ eyes to the dangers of pesticides, she posed a serious threat to chemical companies everywhere. The industries began to threaten her even before Silent Spring was published. As Peter Matthiessen wrote in Time magazine, she was â€Å"violently assailed by threats of lawsuits and derision† (188). In â€Å"Green PR: Silencing Spring,† Stauber and Rampton claim that Carson’s work resulted in a public relations crisis for the agrichemical industry (16). They state that the Velsicol chemical company attempted to â€Å"intimidate its publisher into changing it or canceling the publication.† Also, the National Agricultural Chemical Association â€Å"doubled its PR budget† and wrote and released thousands of reviews negatively portraying the book. In addition, â€Å"Monsanto chemical company published The Desolate Year, a parody in which failure to use pesticides [caused] a plague of insects that [devastated ] America† (16). On top of the chemical companies’ negat... Free Essays on Silent Spring Free Essays on Silent Spring In a 1962 letter to a friend, Rachel Carson wrote: The beauty of the living world I was trying to save has always been uppermost in my mind- that, and anger at the senseless, brutish things that were being done. I have felt bound by a solemn obligation to do what I could- if I didn’t at least try I could never be happy again in nature. But now I can believe that I have at least helped a little. It would be unrealistic to believe one book could bring a complete change (Matthiessen 188). Carson did indeed help â€Å"a little.† Her â€Å"one book† helped to reform the pesticide industry by removing DDT from products. While it did not â€Å"bring a complete change† in the use of pesticides, it did bring about an abundance of criticisms, both positive and negative. In this paper, I will analyze some of the different criticisms of Carson’s work. I will look at the mostly negative criticisms and show who disagreed with Carson and why. As Rachel Carson opened consumers’ eyes to the dangers of pesticides, she posed a serious threat to chemical companies everywhere. The industries began to threaten her even before Silent Spring was published. As Peter Matthiessen wrote in Time magazine, she was â€Å"violently assailed by threats of lawsuits and derision† (188). In â€Å"Green PR: Silencing Spring,† Stauber and Rampton claim that Carson’s work resulted in a public relations crisis for the agrichemical industry (16). They state that the Velsicol chemical company attempted to â€Å"intimidate its publisher into changing it or canceling the publication.† Also, the National Agricultural Chemical Association â€Å"doubled its PR budget† and wrote and released thousands of reviews negatively portraying the book. In addition, â€Å"Monsanto chemical company published The Desolate Year, a parody in which failure to use pesticides [caused] a plague of insects that [devastated ] America† (16). On top of the chemical companies’ negat...

Business English - Taking a Message

Business English - Taking a Message Read  the following dialogue between a caller and a receptionist  as they discuss a delayed shipment. Practice the dialogue with a friend so you can feel more confident the next time you leave a message. Theres a comprehension and vocabulary review quiz following the dialogue.   Taking a Message Receptionist: Janson Wine Importers. Good Morning. How can I help you?Caller: Could I speak to Mr Adams, please? Receptionist: Whos calling please?Caller: This is Anna Beare. Receptionist: Sorry, I didnt catch your name.Caller: Anna Beare. Thats B E A R E Receptionist: Thank you. And where are you calling from?Caller: Sun Soaked Vineyards Receptionist: OK Ms Beare. Ill try and put you through. †¦ Im sorry but the lines busy. Would you like to hold?Caller: Oh, thats a shame. This concerns an upcoming shipment and its rather urgent. Receptionist:  He should be free in half an hour. Would you like to call back?Caller: Im afraid Ill be in a meeting.  Could I leave a message? Receptionist: Certainly.Caller: Could you tell Mr Adams that our shipment will be postponed and that the 200 cases ordered should arrive next Monday. Receptionist: Shipment delayed †¦ arriving next Monday.Caller: Yes, and could you ask him to call me back when the shipment arrives? Receptionist: Certainly. Could you give me your number please?Caller: Yes, its 503-589-9087 Receptionist: Thats 503-589-9087Caller: Yes, thats right. Thanks for your help. Goodbye Receptionist: Goodbye. Key Vocabulary to catch a persons name (verb phrase) be able to understand a persons nameto be busy / to be engaged (verb phrase) have other work to do and not able to respond to a telephone callto hold the line (verb phrase) wait on the telephone  to leave a message (verb phrase) have someone take note of a message for someone elseto be free (verb phrase) have time available to do somethingurgent (adjective) very important needing attention immediatelyshipment (noun) delivery of merchandiseto postpone (verb) put off something to a later date or timeto be delayed (verb phrase) not be able to happen on time, be postponedto call someone back (verb phase) return someones telephone call Taking a Message Comprehension Quiz Check your understanding with this multiple choice comprehension quiz. Check your answers below, as well as practice key expressions from this dialogue.   1. Who would the caller like to speak to?   The receptionist  Anna Beare  Mr Adams 2. Which company does the caller represent?   Jason Wine Importers  Sun Soaked Vineyards  Beare consulting 3. Is the caller able to complete her task?   Yes, she speaks with Mr Adams.  No, she hangs up.  No, but she leaves a message. 4. Which information does the caller wish to leave?   That they havent received their shipment yet.  That there is a short delay in the shipment.  That the wine was of poor quality. 5. What other information does the receptionist ask for?   The time of day  The callers telephone number  They type of wine shipped Answers Mr AdamsSun Soaked VineyardsNo, but she leaves a message.That there is a short delay in the shipmentThe callers telephone number Vocabulary Check Quiz Good morning. How can I ______ you?Could I ________ to Ms Devon, please?Whos ____________, please?________ is Kevin Trundel.Im sorry, I didnt ____________ your name.Im sorry. Shes ___________. Can I take a ____________?Could you ask her to call me _________?Could I have your ___________, please? Answers helpspeakcallingThiscatchbacknumber

Managers learn better through experience. Theory has nothing to offer Essay

Managers learn better through experience. Theory has nothing to offer - Essay Example Management on the other hand, includes supervision of people, managing projects, and managing a budget. Therefore, management incorporates responsibility and thus it requires a lot of practice in order to acquire enough skills liable for management (Culpan 2002, P. 79). Managers learn better through experience and theory has nothing to offer. This statement is true to some extent and on the other hand, the theory has some importance. It is very true that experience is important to managers since the more they practice managing, the more they become efficient in their managing skills. On the other hand, an individual may learn the theory and harbours the knowledge without practicing what is learnt can make the individual lose the knowledge and eventually the theory ends up not helping the manager in any way. On the other hand, theory can help the manager in case he learns and practices it thus he acquires some experience greatly helps him or her. In the field of management, various le arning models try to explain the effect of the experience curve and the efficiency found in the output or the gains or investment made out of the effort applied (Burtles 2007, P. 36). Following the learning curves observed in the 19th century, it follows that experience suggests that the more times an individual performs or practices a task, very less time is required in the subsequent repeat of the same task. Statistics show that in 1936, in the United States, the Wright-Patterson Air Force Base whereby they came up with the resolution that the time required for labour of a double production of aircraft, requires a less percentage of labour time. This means that when the production of an item doubles the time used becomes less. This concept applies to the acquisition of knowledge and skills by the manager, the more an individual practice, the less time he or she uses in the labouring and thus the knowledge acquisition is fast. According to human psychology of how the human brain wo rks, human brain retains knowledge easily when practicing (Warwick & Bolton 2008, P. 135). Therefore, learning curve suggests that in every double quantity of items produced, the cost for that decreases at the same rate. Thus, in theory alone has nothing to offer to the managers. Managers need learning experiences. The effect of experience curve shows at the production or in the quality of the output of the service and doubling the volume of the cumulative decreases, the cost of the values added at the same percentage. The main reason for the application of the experience and the learning curves in management is the complexity of the learning processes. Experience effects become very important because of the labour efficiency. Many employers and companies require managers who have enough experience since they are sure of efficient labour hence efficient output. Experience curve is also important because of the Technology-driven learning. In order for a manager to posses some efficie ncy qualities, he, or she has to be pro-efficient in the technology. Learning technology requires practice since it is more of a practical subject than being a theoretical subject. Another importance of the experience curve is for the better use of equipments. An individual has practiced, experiment, or experience to use equipments correctly. Other importance of the experience curve includes, standardization, specialization, and methods of improvements, redesigning of the products, building networks and in the

JPMorgan Chase Essay Example | Topics and Well Written Essays - 1250 words - 1

JPMorgan Chase - Essay Example However, losses also occur due to internal frauds and corruptions which lead to comparatively severe consequences. Due to this banking activities are administered by the security agencies like Security and Exchange Commission (SEC) and Commodities Futures Training Commission (CFTC). The prime responsibility of these security agencies is to look after the financial dealings within the banking sector and to investigate the losses and fraudulent activities. The summer of 2012 brought a very distinctive case forward in the history of financial gambling as a leading bank of United States of America was found to have a loss of $5.8 billion. The company officials reported that the loss occurred due to the poor investment decision made by the management with respect to trading. Later on this statement given to the CFTC inspectors was found to be false and the overall inspection showed some counter results. The bank officials working on trading investment left the bank soon after this event w hich raised a lot of questions to the investigating officers (Farrell, 2012). Role of SEC and CFTC in preventing high risk gambles When a bank or any other financial institution faces a loss due to gambling then the overall economy of the country has to bear its consequences since these two economic sectors act as the most significant structural blocks for any nation. In relation to this the role of SEC and CFTC also becomes substantial as they are the key forces behind the prevention of such activities. Their prime concern is to ensure that maximum protection is extended to the investors, rules are fairly followed by the banks, financial market is operating efficiently and lastly there is enough capital available to the banks and other financial institutions to carry on their activities (Schapiro, 2012). Among these the duty of protecting the investors safeguards high risk gambles. In addition to this, these agencies implement laws regarding the fraudulent activities reported by th e financial institutions. For instance, in the case of JP Morgan Chase the CFTC investigated the overall scenario and found that initial reporting made to the agency was falsified and that the real reasons behind the massive loss were in kept hidden by the Chief Investment Office (CIO). CFTC was responsible to look after trading and financial derivatives while on the other hand SEC supervised the bank’s financial disclosures from the stockholders so as to investigate the details of such a massive loss (Gary Shorter, 2012). Valid Contract Contracts are not just general agreements between two parties rather they are the legally supported documents which can be challenged in the court. The contracts are made to give legal assistance to an agreement so that in future if either of the parties commits an illegal activity then the other one can save itself from potential losses. Due to the legalities attached to contracts there are certain essential elements of a Valid Contract whic h makes it fully acceptable in courts and in legal institutions. Following are the essential elements of a Valid Contract (Elements of a Contract, 2013): Offer and Acceptance: First of all an offer is made by one of the parties which can be accepted or rejected by the second party. If the offer is accepted by the other party then the procedure moves on. The acceptance of the offer reflects the agreement of the other party regarding all the stated rules and regulations. Intention to build successful legal relations: A valid

Economy and the Capitalist Society Essay Example | Topics and Well Written Essays - 2250 words

Economy and the Capitalist Society - Essay Example There is the conflicting view of how you look at this. This is because when capitalism is compared with other models like socialism, it seems that the individual or private ownership that gives a capitalist society it status. Cudd et al (2011: 291) identify though, that there is no pure laissez-faire system of capitalism. They admit that there are variations of government regulation and this gives way for some level of institutionalization in such societies. In this essay, the writer argues that although there is a conflicting view of the importance of the role of individuals and institutions, the best way of analyzing and comprehending the normal capitalist society is to examine the institutions as the unit of the society. Capitalism can be viewed as a social system where people are allowed to take important decisions about things and situations that concerns them and their economic well-being. In other words, the individual's view is the basis for the running of things and affairs in the society as opposed to a planned society where some members of the society determine the trends in social, economic and cultural matters and affairs. Perry et al (2008: 359) identify that in a capitalist economy, the society is characterized by private enterprise the main decisions (what, how much, where what price to produce where etc) are made by private individuals in their capacity as owners, workers, and consumers. From this situation, it appears that the role of individuals is central and determines the fate of the capitalist system. However, in a deeper analysis of this statement, it can be identified that decisions are not fully left to individuals. This is because although each individual might have a preference or choice, the ultimate decision and final outcome of a capitalist economy are based on the interaction of market forces.  Ã‚  

Personal Code of Ethics Essay Example | Topics and Well Written Essays - 2000 words

Personal Code of Ethics - Essay Example The knowledge possessed by each profession is a source of power for that profession. Through their publications, meetings, examination syllabi, and other activities, various professional associations have historically played a role in defining and furthering the technical aspects of the profession, deciding who is competent to practice in that profession, and elaborating the discourse carried on by that particular profession. Moreover, criminal justice is increasingly required to satisfy continuing education requirements in order to keep their professional status. My personal code of ethics involves moral and social responsibility issues, fair treatment of customers and colleagues. Clients served by professionals have no choice but to rely upon their lawyers for expert advice. Professionals are assumed to have a command of a complicated and changing subject matter; that is why they have been hired. But this also means that clients are rarely able to evaluate the professional's competence. This is true in criminal justice as well as in the other professions. In criminal justice this is a more complex notion because of the issue of third parties (Beauchamp and Bowie 2003). My personal code of ethics is based on the Judeo-Christian ethic. This ethics generally considered to be the foundation of Western ethical and moral standards. The Ten Commandments and the Golden Rule are firmly ingrained in this ethic as is the Protestant work ethic and faith, love, charity, fairness, and justice. The problem today, however, is that much of this basic truth has either been distorted, corrupted or applied only under certain circumstances or to the other person. It is not difficult to get most people to agree with the Ten Commandments, or at least on Commandments 5 through 10; that is, to agree with them in general or as they might apply to someone else (Beauchamp and Bowie 2003). If you want to be told the truth then you tell the truth; if you want to be treated fairly, then treat others fairly. Since most countries and religions of the world have some form of belief that comes close to the part of the Golden Rule that relates to treating others as you want them to treat you, then in theory if properly adhered to it can personalize business relations as well as bring fairness into business. The only problems with this is that unless all parties involved also believe in and adhere to the Ten Commandments there may be marked difference in what constitutes fairness, love, charity, and justice between the parties whenever any exchange situation exists. Without a common foundation upon which to build, there are bound to be many differences and many problems (Robbins, 2002). Duties of justice rest on the fact or possibility of a distribution of pleasure or happiness (or the means thereto) that is not in accordance with the merit of the persons concerned. A duty may arise in such cases to upset or prevent such a distribution. Corporations are frequently confronted with duties that arise from justice (Robbins, 2002). Like duties of justice, duties of beneficence do not arise because of any culpability on the part of the corporation. Duties of beneficence rest upon the mere fact that there are other beings in the world whose condition can be made better. If the corporation recognizes these beings and is able to improve their condition, then a

Soto Essay Example | Topics and Well Written Essays - 750 words

Soto - Essay Example Soto exhibits several strong purposes in writing this essay. The first thing that the reader will notice is that this author writes to entertain. The reader can visualize the boy in the story trying to find something to do other than watch ‘the perfect family’ on television all summer. His interactions with others throughout the story, while carrying an underlying tone we will analyze in a moment, are written in a narrative format that is easy to follow along. Whoever reads the story can feel a part of the boy’s life and truly visualize what he spends his summer days doing. When he encounters Mrs. Moore in his effort to do some work at her house, she exclaims â€Å"It’s summer, and there ain’t no leaves† (Soto 24). This makes us all remember the days of our youth and our good-natured encounters with the neighbors. A subsequent, more serious purpose to this essay lies in the life of the boy and his siblings. Soto appears to be asking the reader to empathize with the characters in the story. Adults all around them seem to be communicating that, because of their Hispanic heritage, they can only go so far up the ladder of success in society. So, they spend their days watching the perfect ‘white’ family on television and wishing, almost, that they had been born into a different family, or at least at a different time. This is a social message. Soto is effectively asking his audience to imagine being a child who feels others around him are superior to him simply because of their race. He also is asking the reader to visualize being a child and discovering that nearly every adult in your life supports the notion that you are stuck where you are and cannot advance. It is certainly not a ‘pretty picture’, but it is certainly a message that certainly gives the reader pause to reflect and consider. Soto was effective in pointing the readers, in an entertaining fashion, towards a serious social problem faci ng the country. He takes issue with boys and girls who are told their dreams cannot come true even before they reach the middle of adolescence. The boy’s two siblings seem to already have bought into this notion. His brother, in essence, spends his days playing around in the ditch and really desires to do nothing else. Sensing that there is more to life, the boy begins to strike out on his own and try to make something of himself. Sure, this is just a story, but the message and purpose is clear. Soto really desires to use this essay to point towards this perceived social injustice and he challenges society to take action. To this end, the author is effective. One of Soto’s ideas during this essay is that adults perpetuate this feeling in minority children that they are destined to a life that is inferior to others. He demonstrates this with the boy’s mother. Early in the story, the narrator’s mother tells him â€Å"Boy, are you a crazy Mexican. Where did you get the idea that people eat turtles?† (Soto 23). The implication of the mother throughout is clear. While she certainly seems to love her children, she believes that, since they are Mexican, they cannot be like the ‘white children’ they see on television. Sure, you want your children to be proud of their race. Upon analyzing this essay and its purpose, however, it is

Personal Code of Ethics Essay Example | Topics and Well Written Essays - 2000 words

Personal Code of Ethics - Essay Example The knowledge possessed by each profession is a source of power for that profession. Through their publications, meetings, examination syllabi, and other activities, various professional associations have historically played a role in defining and furthering the technical aspects of the profession, deciding who is competent to practice in that profession, and elaborating the discourse carried on by that particular profession. Moreover, criminal justice is increasingly required to satisfy continuing education requirements in order to keep their professional status. My personal code of ethics involves moral and social responsibility issues, fair treatment of customers and colleagues. Clients served by professionals have no choice but to rely upon their lawyers for expert advice. Professionals are assumed to have a command of a complicated and changing subject matter; that is why they have been hired. But this also means that clients are rarely able to evaluate the professional's competence. This is true in criminal justice as well as in the other professions. In criminal justice this is a more complex notion because of the issue of third parties (Beauchamp and Bowie 2003). My personal code of ethics is based on the Judeo-Christian ethic. This ethics generally considered to be the foundation of Western ethical and moral standards. The Ten Commandments and the Golden Rule are firmly ingrained in this ethic as is the Protestant work ethic and faith, love, charity, fairness, and justice. The problem today, however, is that much of this basic truth has either been distorted, corrupted or applied only under certain circumstances or to the other person. It is not difficult to get most people to agree with the Ten Commandments, or at least on Commandments 5 through 10; that is, to agree with them in general or as they might apply to someone else (Beauchamp and Bowie 2003). If you want to be told the truth then you tell the truth; if you want to be treated fairly, then treat others fairly. Since most countries and religions of the world have some form of belief that comes close to the part of the Golden Rule that relates to treating others as you want them to treat you, then in theory if properly adhered to it can personalize business relations as well as bring fairness into business. The only problems with this is that unless all parties involved also believe in and adhere to the Ten Commandments there may be marked difference in what constitutes fairness, love, charity, and justice between the parties whenever any exchange situation exists. Without a common foundation upon which to build, there are bound to be many differences and many problems (Robbins, 2002). Duties of justice rest on the fact or possibility of a distribution of pleasure or happiness (or the means thereto) that is not in accordance with the merit of the persons concerned. A duty may arise in such cases to upset or prevent such a distribution. Corporations are frequently confronted with duties that arise from justice (Robbins, 2002). Like duties of justice, duties of beneficence do not arise because of any culpability on the part of the corporation. Duties of beneficence rest upon the mere fact that there are other beings in the world whose condition can be made better. If the corporation recognizes these beings and is able to improve their condition, then a

Solar cells Research Paper Example | Topics and Well Written Essays - 1750 words

Solar cells - Research Paper Example Most of the energy sources we are using at present are nonrenewable in nature. Fossil fuel energy and nuclear energy are the popular energy sources at present; however, these energy sources are not only getting exhausted but also causing problems to the environment. Moreover these energy sources are non-renewable in nature. On the other hand, solar energy is a renewable energy source. But the technologies available to exploit solar energy is not developed properly yet. Whatever the solar energy exploitation technologies available now are expensive compared to the other energy sources and hence still we are relying on conventional energy sources such as coal, fossil fuel, nuclear energy etc. However, solar energy seems to be the most important renewable energy source which may help us to solve our energy crisis in future. â€Å"Solar energy systems consisting of solar collectors, sensible energy storage and a closed loop flow circuit† (Garg & Garg, p.75). Solar panels represent solar collectors and sensible energy storage means photovoltaic cells or sola r cells. Solar is cell is an equipment which converts solar energy into electrical energy. Photovoltaic cells are currently used to operate solar devices. Photovoltaic cells contain certain chemicals which may undergo chemical reactions (Photovoltaic effect) in the presence of solar energy to produce electricity. Solar panels collect energy from solar radiations and transmit it to the solar cells which convert this energy into chemical energy first and then to electrical energy when required. An inverter helps the transmission of electrical energy from solar cells to the electrical circuits when needed. It is believed that solar energy can solve the energy crisis up to certain extent if utilized properly. It should be forgotten than the solar energy exploitation technology is highly expensive. However, sunny cities and wealthy rural areas can think about the

Life as a Buddhist Essay Example for Free

Life as a Buddhist Essay Many people all around this planet have knowingly or unknowingly met people of the Buddhist community or even seen a Buddhist Temple. In whatever circumstances, hearing of, meeting with the real Buddhists or visiting their temple is not an issue. The fundamental question is, ‘what is Buddhism? ’ An article, The Buddhist Way appearing in the Buddha Net (2008) defines Buddhism as, â€Å"†¦a religion, a series of practices and a way of life based on the teachings of Buddha who, after achieving enlightenment, taught that the nature of the world is constant change. † According to the teaching of Buddha, all things in this world are temporary and the inability to understand life’s nature is the source of people’s unhappiness, trouble and their suffering. Buddhism is therefore a means to correct people’s views, expectations along with their conduct and bring happiness, peace, wisdom, Nirvana and end suffering. Buddha’s teachings are a source of inspiration to people whose religion is Buddhism. Their lives have perhaps been influenced by these teachings (Buddha Net 2008). This essay seeks to explore through the day to day life of Buddhist men, women and children The males were the dominant figures in the Buddhist community. Their responsibility was to take care of the females in their community. They were the voice in their families and no woman could dare go against their wishes. The woman could only manage the affairs of the house in the way that the husband dictated. The males could marry as many wives as their strength allowed (Buddha Net 2008). They could become monks to serve in the Buddhism religion where they were supposed to live a celibate life (Andrew, nd). To understand the situation currently facing the Buddhist woman, it is important to look at the early life of the Buddhist woman. The Buddhist woman seems to have gone through so much than any other living creature. Her life was that of submissiveness and servitude; as a child and youth, a wife and an elderly woman, she had to obey and serve her parents, husband and grown children respectively. They had no right to chose whom to marry and would marry anyone chosen to them by parents. On very rare occasions, they were given an opportunity to choose from a few suitors. Some of the women therefore were forced to elope. Once they were in marriage they were to obey their husbands together with his parents without question. Like objects, they could seldom make decisions; they were ordered on what was to be done by men (Andrew, nd). Women’s role in the Buddhist society was to manage household affairs such as cooking, cleaning the house, bearing and looking after the children. They only ate leftovers after the men had had their fill. Women were treated more or less like objects. Their husbands could beat them up if they were displeased to, an extent of being thrown out from the family house. A woman could not file for a divorce but a man could (Andrew, nd). Their role as said earlier was to bring forth children for their dear husbands and if the woman was barren, another wife was the better option for the husband. As opposed to men, women who committed adultery were put to death. Men could also give away their wives to their men friends. The woman was the most degraded creature in the early Buddhist community whose activates and decisions were under the remote control of men. Many women served as slaves and had to follow whatever their masters said even if it meant the sexual act. They were also beaten up by their master and even murdered without anyone’s alarm. Due to these merciless and regular beatings they occasionally committed suicide. The life of a traditional Buddhist woman was made of a dark cloud of suffering. Andrews in her article Women in Theravada Buddhism joins Janice Willis in saying that women â€Å"†¦were helpmates at best and burdens at worst, but always they were viewed as being inferior, second class citizens† (Andrew, nd). The birth of Buddha also marked the birth of the women’s freedom. At one time Buddha was asked about women by one of his disciples, Ananda and he replied that just like men, they could also become enlightened. Buddha in an effort of lifting the woman figure founded orders for both Bhikkhus (monks) and Bhikkhunis (nuns). The practices and rules that governed the two orders were similar. Buddha also taught anyone; male and females alike (Andrew, nd). However it had not been easy for Buddha to establish the order of nuns. Had it not been for his disciple Ananda’s pleading, the women could not have been ordained. Despite their ordination, Buddha dictated eight rules that placed the nuns as monks’ subordinates. To Buddha still, a woman was a lesser being. It was because of nuns’ ordination that his teachings would last for only 500 years instead of the expected 1000 years. Ordination of women was like a crime that he had committed (Andrew, nd). After the death of Buddha, the one time patriarch society wore back its earlier face. They could not deal with women nuns who were their equal and rules to lower the standards of women in the society were made. No one was against Buddha’s teachings that women could in the same way as men attain enlightment but there were certain limitations made for Bhikkhunis to perhaps increase acceptance of monastic rules in the society. Despite these limitations, many women joined the Bhikkhunis as there was more freedom, no servitude; no doing of household chores and above all they had independence. Once liberated, they taught the same to other women. Bhikkhunism therefore was a way of escaping from the harsh realities of life. All women could not be Bhikkhunis; some established other movements such as the Lay Women (Andrew, nd). The life expectations of a Buddhist child can be drawn from the teaching of Buddha to his own son Rahula. Parents and teachers were supposed to pass these teachings on to their children. A Buddhist child is expected to be truthful. If the Buddhist child wanted to find truth the child must be truthful in the first place. Children are also supposed grow up with their actions as mirrors. They were advised not to perform any action that seemed harmful. Children were supposed to learn from their mistakes and be responsible for their actions. They were also supposed to be compassionate. Buddhist children are also trained to become monks from an early age (Talbot, 2010) Conclusion Just like in any other institution, the Buddhist community has had their own way of life. Each and every group had a place it held in the society. However, it had been a patriarch society that infringed on the rights of women. Men were superior figures but women were expected to be in total submission of their husbands. With the coming of Buddha the status of women was lifted but was not equal to that of men. Women are still below men in communities that practice Buddhism such as in India and Thailand. References Andrew, K. (nd). Women in Theravada Buddhism. Retrieved form http://www. enabling. org/ia/vipassana/Archive/A/Andrews/womenTheraBudAndrews. html Buddha Net. (2008). The Buddhist way. Retrieved from http://www. buddhanet. net/e-learning/buddhism/bs-s01. htm Talbot, M. (2010). Introduction: teaching your children Buddhist values. Retrieved from http://www. tricycle. com/special-section/introduction-teaching-your-children-buddhist-values

Overview And Analysis Of Inception

Overview And Analysis Of Inception Award winning filmmaker, Christopher Nolan, developed one simple yet complex theory. Later, he adapted this idea to a major motion picture titled Inception. A box office hit, inspired by the notion of invading ones subconscious mind and lucid dreaming, its impact ultimately transformed the way the general public viewed ones perspective of life. Unsurprisingly, the audience were distracted in the mind blowing visual effects. Therefore many disregarded or were unaware that the director incorporated subtle hints and key points that could answer seemingly puzzling questions throughout the film. In one particular scene, where Cobbs reveals the history of him and his wife, Mal, exploring the concept of a dream within a dream to Ariadne, elements such as symbolism and lighting were cunningly used to highlight certain aspects and create †¦  · A medium shot of Ariadne approaching Cobbs, the camera then zooms into her and stops at a close up shot as she confronts Cobbs Ariadne confronts Cobbs. Whilst in present dialogue, the director highlighted both characters with a neutral, luminous light originating from windows in the background. These two simple elements allowed the audience to focus solely on the information the dialogue holds. Music intensifies when vital and significant events are being told.  · Only Mal (French for evil) is seen opening her eyes on the shore of a beach as the tide swallows back into the ocean with a dazed and confused expression. However, she gets up on the beach away from the tides (but seen in the background). Shore of subconscious the director has chosen this setting because many dream experts believe that it represents that the shore is the place where the conscious mind meets the unconscious in other words, a sea of dreams meets the land of reality (LUCID DREAMING). It also represents a symbolic journey of self discovery when coming across the sea of unconscious. Therefore it can be interpreted as Mal knowing she was dreaming but has lost sight of what was reality. The sun brightly shining in the background gives this scene a soft focus lens as if Mals confusion is translated in this form of element.  · We created our own world the background shines above their heads effectively giving the appearance Cobbs describes. To show that they are creating their world, Mal and Cobbs are creating things with sand e.g. sand castle. An upward medium shot is used to illustrate the creation of their world. While in the background, large clouds are moving swiftly and rapidly to signify that time quickly ticking by in dreams We did that for years, Cobbs explains.  · Other than being told by the narrator himself, the architecture is paradoxical, such as the rows of never ending pillars as Mal and Cobbs walk through and the infinite levels the building across was structured. Music has been intensified compared to the beginning of the dialogue.  · Mal stands before her childhood home. The background is bright and yet again the architecture has an unrealistic appearance. However, Mal is shadowed this could mean that what she is about to do will seal a dark fate. The camera angle slowly zooms into a close up of her expression; this could also mean that it took her time to come to her actions. Her wavy hair casts over her face then the wind shifts it over as the camera zooms in. It could indicate that the sea of unconscious (dreams) is or already have taken over what she once knew was reality, it is taking over her. The dream world is literally scraping away the grasp of reality she once originally had. The house represents Mals childhood. To lock something away deep in the mind, Nolan uses a playhouse doll that symbolises Mals lost imagination. After being introduced to a world in which she can dream again, an obsession emerges. She locks her totem into the playhouse meaning she is locking away the one valuable piece of rea lity into what was lost, her imagination. The playhouse has a spotlight coming from the right of the screen (origins unknown)  · After waking up from the dream and into reality a bright red light consumes the entire room. The colour scheme was used to symbolise the age old riddle: what has four legs in the morning, two legs in the afternoon and three in the evening man. After decades stuck in dream Cobbs described them as old souls thrown back into youth, it can also be explained that in the evening of their life they are adults (with two legs) instead of an old person. THROUGHOUT FILM Ø Mal is shown wearing singlets and show skin but later wears modest clothing. In the perspective of Cobbs retelling, the couple are still youthful because now, he realises it was all but a dream. In actuality, they lost track of time, disregarded what mattered and both aged to old seniors. If the dreamer is unaware he/she is dreaming he/she will age. Ø Cobbs and Mal create a dream like world. It could be used as a religious connotation such as Adam and Eve. Living in their Garden of Eden, of which God created (they were portrayed as Gods). When Mal locked away the totem in her subconscious evil prevailed. Eve took the first bite of the forbidden fruit and convinced Adam to do the same. In this situation Cobbs wished to go back into reality, he performed inception on Mal so she could follow. Ø Camera angles make it impactful, e.g. Mal slowly loses to mental instability, her facial expressions are accentuated by this element Ø The director comments on a humans response to isolation; how some humans crave to be alone with someone forever, but others dont and the complexity of the human social nature Ø Also revolves around love and how circumstances test the strength of relationships 5. CONCLUSION The mise en scene creates and effects the way an image is perceived. It emphasizes on the mood, impact on the audience, and messages conveyed.

Great Gatsby :: essays research papers

Nick Carraway, the narrator of F. Scott Fitzgerald’s The Great Gatsby, assigns certain types of images and descriptive words to Tom, Daisy and Jordan and continues to elaborate on these illustration throughout the first chapter. Nick uses contrasting approaches to arrive at these character sketches; Tom is described by his physical attributes, Daisy through her mannerisms and speech, and Jordan is a character primarily defined by the gossip of her fellow personages. Each approach, however, ends in similar conclusions as each character develops certain distinguishing qualities even by the end of the first chapter. Lastly, the voices of the characters also helped to project truly palpable personalities.   Ã‚  Ã‚  Ã‚  Ã‚  Tom Buchanan is repeatedly depicted by words referring to his hulking and massive frame, producing a vivid image of sheer arrogance and power. Before Tom is even introduced, his expansive house is seen, an ostentatious mansion fit for a postcard. Tom later remarks matter-of-factly “I’ve got a nice place here'; (12). Nick’s first actual encounter with Tom is a paragraph saturated with words of strength and authority: sturdy, supercilious, enormous, and aggressive, to name a few. Tom’s physical body is described as “cruel'; and this describes more than just his body, but his demeanor as well. His voice, “…a gruff husky tenor…'; (11), added to his rough image. Every one of his actions is completed with unnecessary force. Tom has the tendency to manhandle Nick, manipulating nearly all of his movements. “…wedging his tense arm imperatively under mine, Tom Buchanan compelled me from the room as though he were m oving a checker to another square. (16)'; The action verbs Fitzgerald employs convey Tom’s brutish force. Charles Scribner III could not have been more correct when he said, “I would know Tom Buchanan if I met him on the street and would avoid him…'; (199).   Ã‚  Ã‚  Ã‚  Ã‚  Daisy’s actions and words contrast greatly with her husband, Tom, and his grave nature. Her impression on the reader is frivolous with her “charming little laugh'; (13), and her light manner. In addition, Daisy’s tendency to murmur, rumored to make people lean closer to her, also reflects on her coquettish personality. Nick’s ability to read Daisy so well from her facial expressions and body language attests that her mannerisms are very illustrative; “Daisy took her face in her hands…I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions. She also welcomes Nick’s charming but cheesy flattery, when talking about Chicago and she treats him the same way in return by referring to him as a rose and also by saying “I am p-paralyzed with happiness'; (13).

Current Happenings In Music Piracy In Usa Essay

The ever continuing creation and circulation of new software through the Internet has pulled the courts deeper into a legal predicament. Due to this budding expertise, legal intellectuals and courts are vigorously debating the advantages of proving liable the gatekeepers who actually indulged in distribution of products that facilitate the violation of copyrights. According to the Digital Millennium Copyright Act of 1988, a copyright owner can sue infringers for up to $ 1, 50,000 per offense. It also permitted the RIAA and other claimants to search the Internet histories of said copyright infringers through their Internet Service Providers [ISPs] even without the knowledge of concerned individuals. ISPs have vehemently opposed such intrusion, unsuccessfully and it is to be noted that the subpoenas have attracted criticism from congress as well. Punishing the real infringers is turning to be arduous task in digital copyright law. The question now arises as to who is the real infringer, whether the Internet users who actually download the copyrighted music or the gatekeeper or Internet Service Providers who facilitate such free downloading and infringement of copyright law. This question has become greater relevance as RIAA recently filed suits against some real infringers rather than on peer-to-peer [p2p] networks which had sent shockwaves through legal community. In this legal tussle, one district court actually declined to ban the provision of p2p software by Grokster, compelling the recording industry to file suit against real users of p2p software. However, the copyright owners are seriously appealing the decision made in favor of the software providers, looking for to influence the Ninth Circuit to view the software companies responsible and thereby desist the requirement to pursue individual infringers. MGM v GROKSTER Supreme Court of USA held in Metro-Goldwyn –Mayer Studios Inc. V Grokster, Ltd that one who distributes a mechanism with the intention of encouraging its use to violate copyrights, as demonstrated by clear expression or other confirmatory steps initiated to encourage infringement, is responsible for the violation of copyright by the actions of unrelated persons. The most advertised legal suits seem to be slackening traffic at music sites like Grokster, Kazaa and Morpheus which encouraged illegal file sharing. According to RIAA, at any given period, about 3 to 5. 1 million Internet users are on the Internet, downloading music through these gatekeepers and infringing copyright law. It has been estimated that sales have declined from $ 15 billion to $ 11 billion in the last four years itself. Though, the Supreme Court initiative to identify new rules for a digital age, the copious observations made by the Justices in Grokster case resulted in a gloomy standard with virtually no application outside the specific facts of that case. Delivering an undivided opinion mainly on the realities of the case, the Judges subsequently disintegrated on the relevance of law, held blurred observations without any practical means to control the ever-increasing contagion of online piracy while at the same time offering inconsistent applications of the earlier standard for gatekeeper liability in the Sony case. Thus, the court’s effort to solve the copyright infringement problem runs the peril of trespassing the judicial branch’s authority by shaping a lawmaking strategy issue better decided by the authority of Congress. Metro-Goldwyn –Mayer Studios [MGM] filed a suit in the fall of 2000 against StreamCast Networks and Grokster contending that the defendants wittingly and knowingly distributed their software so as to facilitate the users to reproduce and circulate copyrighted products infringing the Copyright Act. Further, MGM alleged that software offered by these two companies acted no major noninfringing intention. The software facilitated the neitzens through he use of p2p [peer-to-peer] networks, to connect with the other users and download both the noncopyrighted and copyrighted video and music. In their lawsuit, MGM not only claimed damages for the loss arising out of infringement of copyrighted products which was indulged by neitizens but also preyed for an injunction to stop the continued distribution of the software. Many of the facts offered in the case were acknowledged by either party. At the first instance, the neitizens were freely transferring music files that have copyrights which were freely accessible due to availability of software. Secondly, neitizens who were downloading the copyrighted video and music were indulged in illegitimate actions in contravention of the Copyright Act. Respondent’s argued that, under the principle followed by the Court in Sony case, the product was ‘capable of major nonifnringing use. ’ The Court rather relied its decision on the distributors’ lack of real knowledge about particular actions of violation and the product’s potentiality of major legitimate usage. On appeal, the decision of the District Court was confirmed by the Court of Appeals for the Ninth Circuit which based its decision on the footing that a defendant was accountable for causative violation only when they had acquaintance of the infringement committed by neitizens and materially responsible for the infringement. The Ninth Circuit viewed that the software was capable of major non-infringing applications and opined that liability under the Sony principle did not occur in this case. Further, the companies were decided not to be liable for the acts of their users due to the decentralized configuration of the software. As such, the Ninth Court observed that StramCast and Grokster did not materially responsible for the actions of their users as they played no role in the search, reclamation, or storage of infringing files. According the Ninth Court, the only role played by StreamCast and Grokster was the provision of free software while the infringement was committed by the users. Aggrieved by the decision of the Ninth Court , MGM appealed to Supreme Court thereby presenting a novel legal issue to the Court: to decide ‘under what scenario , the distributor of a product competent of both lawful and unlawful usage is responsible for the actions of violation of copyright by unrelated persons exploiting the product’. The opinion of the court was authored by the Justice Souter which described that,† one who distributes a mechanism with the intention of encouraging its usage to violate copyright, as demonstrated by apparent expression or other positive steps pursued to promote contravention, is responsible for the consequential actions of violations by unrelated users. â€Å" The Supreme Court thus viewed that both the District Court and the Ninth Circuit court had bungled the Supreme Court’s verdict on Sony’s case. Thus, the lower Courts had erroneously established that a producer cannot be held contributorily responsible for the infringing exploitation of a product. Further, the Court was of the view that a lack of precise awareness of infringement and failure to act upon that lack of familiarity did not block the application of other theories of secondary liability. Justice Souter observed that under Sony, distributors or gatekeepers may not be held responsible under the hypothesis of contributory liability where the neitizens are acting upon their own will or wish. Moreover, Sony did not foreclose other avenues to liability in situations such as were presented by Stream Cast and Grokster. Justice Souter further opined that nothing in Sony case demands courts to disregard proof of objective to encourage infringement, if such evidence presents. Contrary to the views of the lower courts, Sony was not meant, to exclude principles of fault-based liability that emanate under general law. Thus, Justice Souter relied upon this finding and viewed that the Sony rule as regards to third-party accountability would not relate where evidence goes beyond a product’s features or the awareness that a product may be put to infringing applications, and instead demonstrates actions or statements directed to encourage infringement. Supreme Court held that both of the parties were not correct in their pleadings applying the Sony test to the facts of the present case. Justice Souter held that the appropriate legal principle on which rule is not the contributory liability of StreamCast and Grokster under Sony, but rather under common-law principle of ‘inducement’ infringement. The presence of evidence substantiating a meaningful inducement on the part of a gatekeeper who will trounce the unwillingness of the courts to charge a third party liable where the defendant distributes a product suitable for some noninfringing, lawful application. In this case, according to Justice Souter, there were three features of the evidence in the trial documents revealed that the respondents provoked the infringement of copyrights and acted with an unlawful intent which includes the following; ? Encouraging the illicit use of their programs through their marketing activities. ? Failure on the part of defendants to make efforts to restrain the illegal use of the products ;and ? Deriving substantial profit due to the illegal activities by users of the programs. As regard to the each of the above features, the Court observed particular qualities of the distributors especially noteworthy. Further, in this case, both the defendant companies demonstrated a longing to satisfy the demand for illegal downloading of copy righted products by explicitly endeavoring to appeal to previous users of Napster. Further, neither of the respondents installed or tried to offer any filter so as to desist the infringing activities pursued by the users of their product. According to Court, this clearly demonstrated that the respondents’ wish to help its users’ infringement. Further, the revenue, the respondents derived from selling advertising space illustrated that the respondents had a wish to augment the infringing use of their products. Hence, the Court scrutinized the totality of the scenario, observing the record in the pretext of all the evidences offered and granting no single element more weight than the others. According to Justice Souter, the intention of the case, was harmonizing the value of copy-righted creative pursuits and the value of novelty in communications and technology. Further, if much emphasis is given to safeguarding the rights of the copyright holders, then it may result in impediment in the growth of new technology. However, if more emphasis is given on permitting the free development of new products without fear of liability, the less safeguard the courts offer to the owners’ of copyrights. In this case, Justice Ginsburg made a concurring opinion. While she concurred with the holding of the case as regards to third-party liability on the theory of encouraging infringement , but had given her opinion separately on the applicability of Sony’s doctrine to the existing case. Justice Ginsburg maintained that, even under the stand laid own in Sony, there is ‘at least an ‘a real issue as to material fact and on the liability of StreamCast and Grokster, on a theory of contributory infringement. With the both defendants, there remained a substantial question as to whether the free software is capable of major noninfringing use. However, there existed only generalized or anecdotal evidence as regards to potential noninfringing application of the software. Due to this fact, the lower court were unable to conclude whether, at the time of summary judgment, the free software were capable of a major noninfringing application. According to Justice Ginsberg, the test requiring that a product be ‘capable’ of major noninfringing application necessarily involves that real noninfringing application must be demonstrated. Hence, she concluded that, if the case is not decided on remand by summary judgment in favor of MGM on the ground of encouraging infringement by StreamCast and Grokster, she would have the lower court might have annulled the summary judgment in favour of StreamCast and Grokster relying that it does not conform to the demand set off by the Court in Sony case. Though, the Supreme Court verdict is unanimous, the contradictory relevance of the Sony test and the distinctive circumstances of this particular case, manifest anything but cohesions, thereby resulting copyright owners and developers uncertain of the Court’s likely action of future cases. However, Supreme Court verdict in Grokster case was termed as a major victory for copyright holders. However, the darker side of Grokster case is that analogues cases may be filed in the lower appellate courts before the Supreme Court finalizes a contemptuous decision in the sphere of vicarious liability for third-party users. The decision in the Grokster case raises many issues like resolution of many controversial cyber law issues, the impact the decision will have on modern technology, the impact on copyright safeguard measures and the part of the judiciary in shaping the laws of cyber law. However, in Grokster case, Supreme Court did nothing to resolve the question of liability in scenarios where inducement on the part of the distributor is in existence. It is to be noted that there existed striking differences between Napster case and Grokster case. In Napster case, it was clearly established that Napster did encouraged infringement. But in Grokster case, there existed a different set of facts is tenuous at best. It is to be noted during the oral arguments in the Grokster case , Justices Scalia and Breyer deliberated the question of how the Court’s ruling would impact the inventor in his garage who does not yet aware the impacts of his technology. For instance, the inventor of a photocopier offers instruction on the operation of the machine, including instructions on how to make photocopies from the machine. At this juncture, the inventor has encouraged the users to infringe copyright by offering the mechanism, not closely monitoring the users and rather educating them on the tools of infringement. The solution to this problem remains unanswered with the Supreme Court’s ruling in Grokster. It is to be noted that Grokster case has not advanced any solution to the issue but rather made it more complex. In Grokster case, three justices, led by Justice Breyer, stating that summary judgment under Sony was rather correct whereas other three justices concurring with the Justice Souter that a discussion of the Sony standard is not required to the holding of the case. As a result, a legal quandary was rather emanated where the lower courts are left with little settled law and perhaps even more uncertainty than previously subsisted.

“Blue Collar Brilliance” by Mike Rose Essay

Rose challenges the view that intelligence can be measured by the amount of schooling a person has completed. He suggests that blue-collar and service jobs require more intelligence than meets the eye. He describes his experiences growing up observing his mother as a waitress in coffee shops and family restaurants. He depicts his mother as a dynamic woman who loved her job and put her heart and soul into being a waitress. He described the way she memorized who ordered what, how long each dish is supposed to take to prepare, and how she became a professional at deciphering the emotional needs of her customers and colleagues alike. He also details his uncle’s work at the General Motors factory and shows the amount of intelligence that was required of him as he rose from being on the production line to supervising paint jobs. Rose explains how he observed different types of blue- collar and service workers in action, and came to the conclusion that each of them have a skill that takes a lot of mind power to master. I agree with Rose that the amount of schooling a person complete doesn’t necessarily measure their intelligence level. Especially in today’s economy many people can’t afford to pursue higher education, and that doesn’t mean that they wouldn’t make excellent doctors or lawyers if they could afford the schooling. Not everyone has the means to acquire degrees and titles; some don’t even have the desire. I believe that higher education is a worthwhile endeavor, but I also believe that it is the best route for some and not for all. Attending college is not the only way that a person can lead a happy and fulfilling life.

Pied Beauty Analysis Essay

The title of the poem itself is a clear indication of what follows (â€Å"pied† meaning ‘of more than one colour’), a celebration of imperfection; of diversity. The poem opens with the poet praising and thanking God for spotted or dappled (imperfect) things, â€Å"Glory be to God for dappled things†. This one line alone sends the reader into contemplation—having always associated beauty with perfection, this makes one look at things from a whole new perspective; a perspective not tainted with the artificial and superficial human ideals about beauty. The poet then draws the reader’s attention to the ever-changing skies and compares them to a â€Å"brinded cow†. The poet uses a simile because, just like the cow, which is usually white with streaks of brown or black, the sky too is streaked with different colours: red, yellow, purple, blue, white and orange. And while most of us acknowledge the brilliance of the sky (â€Å"most of us† meaning those who take the time â€Å"to stop and smell the roses† as the saying goes) we rarely ever give a second thought to cows— let alone ever perceive them as an object of beauty. In our quest for ‘perfection’ we tend to overlook the earthly kind of beauty. But if perfection was the key word, then clear, blue skies should hold more appeal than cloudy, stormy ones; instead, though we might wish for one now and again, blue skies would bore us pretty soon; it is the variety that keeps us enthralled. Though the things described in the poem are normal, everyday things, it takes a poet’s eye to draw our attention to the everlasting, â€Å"real† beauty. For example, trout, which is mainly seen as a source of food, is described as something which would (or should) most definitely earn a second glance. The word ‘mole’ usually always invokes the ungainly imagery of warts, however, in â€Å"For rose-moles all in stipple upon trout that swim†, ‘rose’ is associated with ‘moles’, banishing all thoughts of ugliness and enabling the reader to be able to see the beauty in something as common as trout. â€Å"Fresh-firecoal chestnut-falls; finches’ wings†. Here, chestnut kernels are compared to smoldering embers; the reddish-brown meat inside the chestnut, being similar to the fiery reddish-orange hue of glowing coal. However this alliteration is contradictory since ‘fresh’ chestnuts are covered with spiky, green moss and are most definitely not like coal; it is only when they are ripe, and burst open when they fall to the ground, that the insides are revealed. While until now, the author had been mainly dealing with two colours, â€Å"Finches’ wings† brings to mind a great big melting pot of vibrant hues; the black and white wings, the sun glinting off their airborne feathers, transforming this common bird into a kaleidoscope of colours; a blur. This might also mark an end to the concrete references, since from the next line, things become more general and abstract (just like how one cannot pinpoint a single colour on the finches’ wings; therefore, their reference is also perhaps a glimpse of what follows†¦). Hopkins now talks about one of the most ancient and relevant occupations: farming. Farming is one occupation which brings humans closer to nature; helps them get in touch with their humble and down-to-earth side. However, we have now started seeing it as something mechanical; lifeless. The joy and exhilaration our forefathers used to link with this has given way to routine; we have started taking it for granted, which is why the poet feels the need to thank God for â€Å"Landscape plotted and pieced—fold, fallow and plough†(ALLITERATION), the result of a farmer’s daily toil. And though farming has changed the land and it no longer looks natural and unspoiled, it bears harvest, which gives way to joy. And now Hopkins talks about all the other trades that have brought us closer to Nature and God: â€Å"And all trades, their gear and tackle and trim†. Here the poet is also thanking God for all the little things that help us get by; things that we take for granted (when have we appreciated the fishing net, or the mining machines? ) The poet now moves on to â€Å"All things counter, original, spare, strange†; thereby effectively including every single component of nature. Here, the poet celebrates uniqueness as in â€Å"strange† or â€Å"original† and â€Å"spare† as in the context of being one of a kind, and balance in nature due to all things having an opposing creation-â€Å"counter†. This tone is continued in â€Å"Whatever is fickle, freckled (who knows how? ). Barely has the fact that fickleness in humans is something which is looked down upon registered, that one is hit by the realization that this very fickleness in nature is exactly what makes it so appealing in the first place. †With swift, slow; sweet, sour; adazzle, dim†. The poet uses these oxymorons to illustrate that it doesn’t matter if something is fast or slow, sweet or sour, because they all hold some intrinsic beauty. Here the author is once again celebrating fickleness in nature, for something which is sour, say, an unripe apple, can also be sweet, when given enough time, there are two sides to every coin ;but each form is as valuable as the other, for example, a river, in its early stage is swift and might seem exciting and alluring with its fresh water, but as it slows down, it is just as important, for now it deposits all of the goodness it carried along with it in its early stage; or take diamonds, those dazzling lumps of carbon are not any more important than graphite, which is just another form of carbon. The poet plays on all our sense by choosing these particular words. â€Å"He fathers-forth whose beauty is past change† This gives a sense of continuity, enforced by the words, â€Å"fathers-forth† the bond remains unbroken. The beauty of His creation is transitional; they do not end, but simply moves on to become something else. The concluding line â€Å"Praise him† is simply a reiteration of the first line and not in any way a reference to Christianity; â€Å"him† is simply God or whatever you would like to name the Divine Creator. The poem speaks of happiness; of finding joy in everything around you and being able to appreciate it. The usage of the hyphen in the first 3-4 lines is to link together words one would normally not associate with each other, thereby forcing the reader to revisit his views on the objects around him.

Student's Post Week 3 Research Paper Example | Topics and Well Written Essays - 250 words

Student's Post Week 3 - Research Paper Example Principle of integrity also tested your ability to be honest and truthful to your organization regardless of your contrary opinion to its policy (Birdsall, 2005). While being ethical, with respect to the two principles, would protect your organization’s interest and foster its corporate image for respecting intellectual property rights, it would hurt the Indian buyers who already felt that they were victims of discrimination. I also believe that your post did not respond to the question accurately because the question required identification of three ethical principles and exploration of consequences of either implementing or violating them. I like your post that develops a realistic scenario for ethical evaluation and your ethical analysis over the situation. I however believe that reviewing ethical principles instead of ethical theories would have been a more accurate response to the discussion question. You could have discussed principles such as honesty and respect of other stakeholders to the simulated organization. Being honest to the organization’s ethical guidelines and respecting minors’ personality by refusing to recruit and overexploit them would establish the organization’s corporate image and save it from legal liabilities (Piper, 2002). Birdsall, N. (2005). Asymmetric globalization: Global markets require good global politics. In F. H. Maidment (Ed.), International business (14th ed., pp. 92-96). Dubuque, IA: McGraw-Hill Contemporary Learning

Strategic Management and Transport Policy Critical Review Assignment

Strategic Management and Transport Policy Critical Review - Assignment Example The critical review aims at analysing sustainable transport and the modernisation of urban transport in cities. The paper makes use of research conducted by Thynell, Mohan, and Tiwari that investigates and provides results and conclusions on the transport sustainability and modernisation in Delhi and Stockholm. The paper will critically review this study as a basis to get conclusive evidence on areas that the study was effective and the not so effective areas that the researchers ought to have made improvements. The topic comes from the journal, Cities, Volume 27 published in 2010 titled, â€Å"Sustainable transport and the modernization of urban transport in Delhi and Stockholm†. The essay will make a summary of the main areas of the article with specific emphasis on the discussion, methods, results, and conclusions, provide a summary of three articles in the field inclusive of the article under review on the field, and provide value judgments on the article. The essay will n ot be in a position to provide a comprehensive view of the whole transport literature because of the limited time and length of the paper. The essays course is the provision of a view on the effective strategies that were applied or ought to have been applied in the completion of the transport article to ensure more success and provide a view of the literature on transport. The need for an efficient transport system has never been greater in cities with the growth of the economy and the modernisation of lifestyles. The effect was pressure for cities to invest in modern technology and ensure its sustainability as a measure of managing traffic and augment competitiveness in national and international context. The purpose of the article was to find politicians perceptions and examine the transport plans in Delhi and Stockholm in a view of finding the driving forces for infrastructure plans and transport policy.

The EasyJet strategic management process Assignment

The EasyJet strategic management process - Assignment Example Strategic management is a major aspect that cannot be overlooked in order to attain the objectives in any given company. Being undertaken by top level managers, this paper covers the three essential stages involved in strategic management. These include strategic analysis, strategy formulation and strategy implementation. During the strategic analysis process, firms make appropriate choices that act as guidelines during the next stages This paper covers the strategies that EasyJet Airline, a British based firm has adopted thus making it to attain a competitive edge in the airline industry. This paper depicts selection of the best courses of action as the key aspect during the strategy formulation process. Similar to the use of environmental scanning tools including PESTEL and SWOT in the strategic analysis, managers in EasyJet among other local and international companies also use the tools during strategy formulation. The third stage covered by this paper is the strategy implementat ion. During this stage, organizations translate the plans as set in the previous stages into actions that are focused at attaining the objectives. Strategic Management Process 1.0 Introduction Strategic management entails analyzing the primary initiatives that are undertaken by firm’s top level managers on behalf of other stakeholders including the shareholders and employees among others. Some of the notable initiatives that are involved in the strategic analysis include evaluation of firm’s internal and external environments as well as monitoring the use of resources within a company. Additionally, it entails establishing the vision and the mission of an organization, objectives as well as developing policies that are geared towards achieving the set objectives. In order to ensure that the roles of strategic management are effectively attained, it is imperative for managers to maintain a balanced score card. This is a tool that is used to evaluate the entire performan ce of an organization and its progress towards achieving the goals as outlined by the top level management team. As local and international firms engage in investing in their resources including workers to meet the stiff competition in the market, strategic management has been one of the issues that have not been overlooked (Kotler and Kevin, 2009). One of the major companies that have embarked on adopting of strategic management policies is EasyJet Airline Company. EasyJet Airline Company is a Britain based airline company that enjoys more than 600 routes in 30 countries. Being headquartered in London, the company employs more than 8,000 employees who are responsible for spearheading its services in the international market. EasyJet was established and launched in 1995 by Stelios Haji-Ioannou, a renowned businessman. In the airline industry, EasyJet has acquired a competitive edge based on its effective marketing strategies that involves providing prioritizing safety and strong tea m work that ensures the company policies are attained. It is vital to note that the company has achieved key positions in major markets that include London Stansted, Paris Charles De Gaulle, Rome Fiumicino, London Gatwick, London Southend and London Luton among others. Another aspect that has made the company to attain a competitive position is the acquisition of rival companies. In this way, the company capital base and marketing strategies have been boosted to a significant level. Some of the notable firms that EasyJet has acquired include TEA Basle, London Stansted-based Go, GB Airways among others. This paper will discuss the three major processes of strategic management that includes strategic analysis, strategy formulation and strategy implementation in relation to the EasyJet Airline