Lesson Plan for English

SEMI DETAILED LESSON PLAN FOR ENGLISH I. Objectives 1. Point out author’s purpose. 2. Note specific details to support the main idea. 3. Relate the author with the selection 4. Differentiate an essay from a poem. II. SUBJECT MATTER â€Å"I AM A FILIPINO† (p. 56-58) -by: Carlos P. Romulo â€Å"BALLAD OF A MOTHER’S HEART† –poem Reference: Better English for Philippine High Schools Strategies: Reading, Lecture, classroom discussion III. PROCEDURE †¢MOTIVATION: 1. Ask students how proud they are of being Filipinos. 2. Let them ponder about the advantages/benefits of being a Filipino and its disadvantages/demerits. †¢LESSON PROPER . Relate a story of the Filipinos who have been proud of themselves. 2. Facilitate students in reading the essay by Carlos P. Romulo and the poem, â€Å"Ballad of a Mother’s Heart. † 3. Explain the ballad at the same time engaging oral recitation from the students. 4. Discuss the essay extracting partici pation from the students via individual recitation. 5. Facilitate on the pronunciation drills. IV. EVALUATION/ASSESSMENT Differentiate an essay from a poem (1/2 crosswise) V. ASSIGNMENT Read: â€Å"An Ambitious Guest† -by Nathaniel Hawthorne LESSON PLAN I. Objectives 1. Listen to different viewpoints attentively. . Take note of important information from listening texts. 3. Apply all the listening techniques and steps. II. SUBJECT MATTER â€Å"Listening to different viewpoints† Reference: Textbook on English Expressway on page 249-250 Method: Classroom discussion, lecture, listening activity III. PROCEDURE †¢MOTIVATION How important is listening in communication? †¢LESSON PROPER 1. Discuss the fact that listening is very vital in communication. It is as important as speaking. 2. Have the student realize that varied viewpoints can be elicited from one topic depending on the kind of listener the is. 3.Explain to students the importance of listening to different viewpoints that it can help enhance their personal abilities to know how others feel regarding a topic. 4. Provide them the steps in listening and have them pay attention to a listening text you are going to read. IV. EVALUATION Answer questions in after you listen p. 250 (Answers may vary) V. ASSIGNMENT To prepare students for the next lesson instruct them to read the selection â€Å"Breakthrough in Science on page 257 of the textbook for next meetings’ topic. LESSON PLAN I. Objectives The following expected from the students after the lesson: 1.Comprehend and answer questions asked from a pie graph. 2. Relate information shown by a pie graph 3. Construct a pie graph of their own. II. SUBJECT MATTER -Pie graph Reference: English Expressway 2 Textbook on p. 134-135 Method: Brief lecture, question and answer III. PROCEDURE ?Have the students pass their related assignments on a pie graph †¢MOTIVATION Elaborate as a class on the Classic Chinese saying â€Å" A picture is worth a thousand words† †¢LESSON PROPER 1. Start by asking students what they know about graphs, its meaning and its kinds then out of the thing they said, formulate a definition for graph. 2.Present them a sample pie graph and explain the breakdown of iemts in it. 3. Ask question from the graph and elicit class participation through recitation. 4. Draw pie graphs randomly from students assignments and ask the student concerned some questions regarding his/her work. IV. ASSESSMENT Group work ?Create a pie graph of a budget proposal incorporating the six items listed on activity 2 on p. 135 of the textbook. V. ASSIGNMENT ?Remind the group to select a leader to discuss their own work the following day and all the members of the group to be prepared for a question and answer from their classmates regarding their work.LESSON PLAN I. Objectives At the end of the lesson, the students shall be able to: 1. Differentiate a friendly letter from a business letter. 2. Know the diffe rent kinds of letters. 3. Identify the parts of a friendly letter. 4. Punctuate a friendly letter properly. 5. Write a friendly/business letter correctly. II. SUBJECT MATTER Writing letters (parts/kinds) Reference: better English foe Philippine High Schools Third Edition (p. 124-128) by Josephine Serrano Method: lecture, discussion, question and answer III. PROCEDURE †¢MOTIVATIONFacilitate a discussion on how texting is affecting our communication on writing letters. †¢LESSON PROPER 1. Lecture on letters, its kinds, meanings and parts 2. Point out by reading the things to remember in letter writing and the use of proper punctuations. 3. Present examples of a properly constructed friendly and business letter. IV. ASSESSMENT Let students construct a friendly letter of their own choice in a one-whole sheet of paper. V. ASSIGNMENT Write a business letter on a short bond paper to be passed the following meeting. Lesson Plan for English SEMI DETAILED LESSON PLAN FOR ENGLISH I. Objectives 1. Point out author’s purpose. 2. Note specific details to support the main idea. 3. Relate the author with the selection 4. Differentiate an essay from a poem. II. SUBJECT MATTER â€Å"I AM A FILIPINO† (p. 56-58) -by: Carlos P. Romulo â€Å"BALLAD OF A MOTHER’S HEART† –poem Reference: Better English for Philippine High Schools Strategies: Reading, Lecture, classroom discussion III. PROCEDURE †¢MOTIVATION: 1. Ask students how proud they are of being Filipinos. 2. Let them ponder about the advantages/benefits of being a Filipino and its disadvantages/demerits. †¢LESSON PROPER . Relate a story of the Filipinos who have been proud of themselves. 2. Facilitate students in reading the essay by Carlos P. Romulo and the poem, â€Å"Ballad of a Mother’s Heart. † 3. Explain the ballad at the same time engaging oral recitation from the students. 4. Discuss the essay extracting partici pation from the students via individual recitation. 5. Facilitate on the pronunciation drills. IV. EVALUATION/ASSESSMENT Differentiate an essay from a poem (1/2 crosswise) V. ASSIGNMENT Read: â€Å"An Ambitious Guest† -by Nathaniel Hawthorne LESSON PLAN I. Objectives 1. Listen to different viewpoints attentively. . Take note of important information from listening texts. 3. Apply all the listening techniques and steps. II. SUBJECT MATTER â€Å"Listening to different viewpoints† Reference: Textbook on English Expressway on page 249-250 Method: Classroom discussion, lecture, listening activity III. PROCEDURE †¢MOTIVATION How important is listening in communication? †¢LESSON PROPER 1. Discuss the fact that listening is very vital in communication. It is as important as speaking. 2. Have the student realize that varied viewpoints can be elicited from one topic depending on the kind of listener the is. 3.Explain to students the importance of listening to different viewpoints that it can help enhance their personal abilities to know how others feel regarding a topic. 4. Provide them the steps in listening and have them pay attention to a listening text you are going to read. IV. EVALUATION Answer questions in after you listen p. 250 (Answers may vary) V. ASSIGNMENT To prepare students for the next lesson instruct them to read the selection â€Å"Breakthrough in Science on page 257 of the textbook for next meetings’ topic. LESSON PLAN I. Objectives The following expected from the students after the lesson: 1.Comprehend and answer questions asked from a pie graph. 2. Relate information shown by a pie graph 3. Construct a pie graph of their own. II. SUBJECT MATTER -Pie graph Reference: English Expressway 2 Textbook on p. 134-135 Method: Brief lecture, question and answer III. PROCEDURE ?Have the students pass their related assignments on a pie graph †¢MOTIVATION Elaborate as a class on the Classic Chinese saying â€Å" A picture is worth a thousand words† †¢LESSON PROPER 1. Start by asking students what they know about graphs, its meaning and its kinds then out of the thing they said, formulate a definition for graph. 2.Present them a sample pie graph and explain the breakdown of iemts in it. 3. Ask question from the graph and elicit class participation through recitation. 4. Draw pie graphs randomly from students assignments and ask the student concerned some questions regarding his/her work. IV. ASSESSMENT Group work ?Create a pie graph of a budget proposal incorporating the six items listed on activity 2 on p. 135 of the textbook. V. ASSIGNMENT ?Remind the group to select a leader to discuss their own work the following day and all the members of the group to be prepared for a question and answer from their classmates regarding their work.LESSON PLAN I. Objectives At the end of the lesson, the students shall be able to: 1. Differentiate a friendly letter from a business letter. 2. Know the diffe rent kinds of letters. 3. Identify the parts of a friendly letter. 4. Punctuate a friendly letter properly. 5. Write a friendly/business letter correctly. II. SUBJECT MATTER Writing letters (parts/kinds) Reference: better English foe Philippine High Schools Third Edition (p. 124-128) by Josephine Serrano Method: lecture, discussion, question and answer III. PROCEDURE †¢MOTIVATIONFacilitate a discussion on how texting is affecting our communication on writing letters. †¢LESSON PROPER 1. Lecture on letters, its kinds, meanings and parts 2. Point out by reading the things to remember in letter writing and the use of proper punctuations. 3. Present examples of a properly constructed friendly and business letter. IV. ASSESSMENT Let students construct a friendly letter of their own choice in a one-whole sheet of paper. V. ASSIGNMENT Write a business letter on a short bond paper to be passed the following meeting.

Overcoming Baby Dumping in Malaysia Essay

I. INTRODUCTION Nowadays, the cases of new born baby dumping and foetuses in Malaysia are rapidly increases. This make the Malaysian must take serious attention. To overcome this problem, the government should come out with several policies and programmes, the teenagers need to expose to the religious law and the teenagers should have strong determination to avoid from involving in this problem. II. Body A. One way to overcome this problem is the government should come out with several policies and programmes. 1 Implementing of sex education in the nation’s schools. a This idea has been proposed a few years ago but many people against this idea Actually, this idea already have in syllabus of school such as biology, Islamic Studies and physical education but it only in sub-topic.(Malaysian Digest,2009) b The teenagers can identify the good and bad when the sex education is introduce to the student. It can reduce the statistics of unprotected sexual intercourse, illegal pregnancy as they can get extra knowledge through sex education ( Nazni, 2012). i To encourage sex education in schools is to have an organized visit to a health care or contraceptive clinic as part of the curriculum ii Sex education prepares children and young people to become healthy and sexually responsible adults (Dr Milton Lum, 2010) c Teacher can teach the students about his or her body, benefit of responsible relationship, the effect of unplanned and unprotected sex.( Arabella, 2011) i. focus to the risk of sexual activity. 2 NGO setting up baby hatch at place which is high statistics of baby dumping cases. a According to the OrphanCare organization president, †I think if more hatches open, if they are more accesside and in different cities, we can save a few more life†, (NY Times,2008) b Mothers can bring their babies, usually newborn, at this place and leave them an in the safe place and easy to find this baby. (wikipedia.org) i. Like baby hatch in Petaling Jaya where the parents place the baby into a hatch, which has small door to open to incubator bed. The staff where will alert to the baby’s presence after the mother has left when the bell is ringing. 3 Classify baby dumping that leads to the death of babies as a crime that warrants the death sentence. a â€Å"The Cabinet has decided that the Home Ministry through the police, investigate these cases as murder when a baby dies,† said Women, Family and Community Development Minister Datuk Seri Shahrizat Abdul Jalil. (The Star,2010) i. The punishment for murder is death under section 302 of the Penal Code b â€Å"Police had always consider the dumping of babies either as murder or attempted murder†, said Inspector-General of Police Tan Sri Musa Hassan.(The Star,2010) B. Another way is the teenagers need to be exposed to the religious law. 1 At the context of religious belief, the act of free sex is prohibited.(The voice of youngster on baby dumping issues in Malaysia,2012) a Our religion, Islam guide us about do and don’t in a relationship. i. Have limitation when male and female are socialize together. ii. Allah says in Surrah Al-Israa’ ,verse 32: â€Å"Do not approach adultery, fornication is indeed an abomination and an evil way. b Premarital sex is forbidden under Shariah Law (Liz Gooch,2010) i. Penalty including sex up to three years in prison, a fine of RM 5000 2 Islam concern of five areas that should be take care(property, honour, mind, life and religion a Free sex opposite to honour and abortion is murder because taken the life of foetus (International Journal of Trade, Economics and Finance,2012) b Solutions to control the desire are marriage and fasting. (International Journal of Trade, Economics and Finance,2012) 3 The government need to reorganise back the tha syllabus of â€Å"Pendidikan Islam† or â€Å"Pendidikan Moral † to make the student more know about negative effect of baby dumping and free sex.(International Journal of Trade, Economics and Finance, 2012) C. One other way is the teenagers should have strong determination to avoid from involving in baby dumping problem. 1. The teenagers especially girls need to know that their body is belong to them and no one has the right to touch it without permission(The Voice Of Youngster On Baby Dumping Issues In Malaysia,2012) a Say â€Å"no† to someone who asked you about sex. i give excuses when someone ask for sex. b The couples should respect women by not asking them for sex before marriage i women must be appreciated for those men who do not touch them before getting married c the girls must avoid to wear sexy clothes as it will lead to rise up the boys’ desire and passions to explore to his opposite gender. (The Voice Of Youngster On Baby Dumping Issues In Malaysia, 2012) 2. Teen usually do not think the effect of their action because they are easily influence by many factor such as pornographic materials in internet (Dr. Ismail Tamby,2012) a â€Å"Youth today can easily have access to pornography material online, even through their mobile phones†, Federal CID director Comm Datuk Seri Bakri Zinin.(The Star,2010) b Datuk Seri Bakri Zinin said since 2005, which numbered 472 as of August 2010,easy access and too exposed to porn and family problems have caused an increase in cases of baby dumping.(The Star,2010) III CONCLUSION The youth today need to know that baby dumping will make them a lot of trouble in their life .Therefor, they need to find alternative to avoid this problem despite the authorities already make a lot of way to reduce this problem among the society. IV REFERENCES Arebella.(2011). THE PREVENTIONS OF BABY ABANDONMNET, Retrieved from January 2, 2012 from http://baby-dumping.blogspot.com/ Liz Gooch (2010/8 December), Malaysia Struggles with Baby Abandonment Retrieved from http://www.nytimes.com/2010/12/09/world/asia/09malay.html?pagewanted=2&ref=asia Nazni Noordin, Zaherawati Zakaria .et al (2012), International Journal of Trade, Economics and Finance, Vol. 3, No. 1,p 7, Retrieved from http://connection.ebscohost.com/c/articles/74166668/voice-youngsters baby-dumping-issues-malaysia Nut Graph ( 2010 /26 August) A Stop to Baby Dumping, Retrieved from file:///F:/A%20stop%20to%20baby%20dumping.htme Nur Hazlizat bt Ibrahim (2010). Study on The Perception and Knowledge of Sexual Health Among Adolescents in UiTM Puncak Alam ,

Apprising Employees at the San Diego Zoo

Reed Nevers Chapter 8 Case study Case study 2 November 10,2012 Online Employee performance 1. The San Diego Zoological Society finally came to the realization that they needed more from their employees even though the society was nonprofit. After further research the society decided to go with a new appraisal system to evaluate their employees. They concluded it would be an online appraisal system. The strategy behind this system was to come up with a collaboration that would coincide with the organizational goals, and give the ability of the employee to set their own goals.This idea would help prevent breakdown within the system, which allows the employees to communicate on a personal basis. This system eventually lead to a merit based platform to help pay the employees' salaries. Not only did the system reach its goals it allowed those who were slightly computer illiterate to be able to add input and it allowed the employees to record their achievements. 2. Is it worth it for the s ociety to go with an online system? There are the pros and cons.For example by changing to an online system the society will be able to streamline their efforts of recruiting, reduce paperwork, while increasing a subjective base of individuals, furthermore it allows the managers to design a process that fits their needs and ideals based upon the organization's mission. On the flipside the employees have concerns about the outcome of the sample that is generated by the software. They feel that it could be biased based upon the organizational needs instead of the employee's needs. 3.I feel that the new appraisal system will allow the employee to have the opportunity to track their performance achievements throughout the year in a simple way, this process will be beneficial to them when it comes to the annual appraisal with their managers. The managers on the other hand will have the ability to track and maintain a centralized data base of information of measures to help establish a ba seline on the employee for the annual appraisal. The online system will benefit both the employee and the manager.

Assignment Example | Topics and Well Written Essays - 250 words - 110

Assignment Example ment has several elements, one that stands out is that of the participation in the political process; a concern of extreme concentration of political power. The Tea Party Movement is one political movement dedicated towards criticizing the government of the day that does not deliver. They seek to follow fiscal conservatism and belief that the federal government has exceeded its constitutional mandate. In the Declaration of Independence, Pane asserts that citizens should always strive to take part in the political process because the process can be corrupted if left to time and chance. For some time now, the Tea Party Movement, a coalition of libertarians and estranged Republicans, has played an important role in the republican’s bid to control the House of Representative sometime during 2010. They are increasingly becoming a powerful political force having an effect in the election process and making sure that the House of Representatives is impacted. The movement has really had an effect during the primaries of 2010, with them voting for certain candidates whom they thought would push for their agenda. According to Kramnick & Lowi, (2009), the Declaration of Independence has numerous references that point towards the protection of the common good in the political field of the United States of America. This can be referred to as the element of the protection of the common good in a political Assignment Example | Topics and Well Written Essays - 1000 words - 42 Assignment Example Moreover, they are trying to reduce the Sheriff’s administrative law. Robin Hood and his responsibilities. Robin Hood and his men have been responsible for the internal operations of the group to enhance efficiency and compete with sheriff. Moreover, Robin Hood has tried to ensure the availability of food for the members (Rhead 1-300). Responsibility of Merrymen. Merrymen focuses towards the new opportunities of the market in order to enrich the competitive advantages and consumer expectations. At the same time, Merrymen has changed their policy of outright confiscation of goods with the aim of fixing the transit tax of sheriff (Rhead 1-300). Weaknesses. The large expenditure has become a problem for the Robin Hood’s team due to lack of accommodation facility. Similarly, unorganized planning has exposed the weaknesses of the Robin Hood’s band during the early days (Rhead 1-300). In order to establish a plan regarding Robin Hood and Merrymen, both the leaders have a personal vendetta against the Sheriff. Thus, it can be asserted that in order to accomplish the long term goal, it will be require to establish a mutual understanding among them, which will help them to accomplish the larger goal against the Sheriff. This implies that they need a new plan for the fulfillment of the goal. On the other hand, in order to highlight the recent course action it can be asserted that by sacrificing their one arm power of attorney both the leaders can enrich their desired goal more easily. However, the collaboration or alignment can reduce the chances of risk and on contrary, it will enhance the potential for the great success (Rhead 1-300). According to the study, it has been revealed that during expanding the band’s operations in Sherwood Forest, Robin Hood would face problems regarding food. Moreover, the problems have been due to the cost of food and the purchasing power of the people.

The promotion of intangible products with event marketing Research Paper - 1

The promotion of intangible products with event marketing - Research Paper Example Consumers are seeking for more intangible value, while the banking sector is looking for greater, more productive means to market their intangible products/services to customers. This pursuit leads the banking sector to the path of event marketing, which is a very valuable, needs-based method to satisfy customers’ intangible needs and demands. Event marketing is derived from the observation of the behavior of customers through thorough data examination. These customer patterns may embody a time of need of a customer, which, once identified in a prompt way, tenders a vast prospect to provide intangible products/services to that customer (Harrison, 2000). An increasing number of banking organizations are already generating substantial returns from investing on event marketing activities. Numerous other financial organizations perform analytic oriented targeting or also referred to as ‘triggered marketing’ and could even apply the same terms (Mayar & Uffenheimer, 200 7). The capability to keep in touch or communicate with each customer promptly or relevantly entails a basis of significant information that is novel and is connected directly and routinely to service and sales channels (Mayar & Uffenheimer, 2007). This is the setting that motivates the biggest profits. The banking sector understands that their most valuable advantage is their customers. It is much profitable or gainful to strengthen the bond with present customers and prevent deficiency, in contrast to attracting new customers (Ennew & Waite, 2006). This essay will discuss the promotion of intangible products/services, such as those of the banking sector, through event marketing. Promoting Intangible Products through Event Marketing Intangible products, such as information, are a very extensive concept. Situated in the current terminology, a primary point of similarity in the marketing of tangibles and intangibles gravitate around the extent of intangibility innate in both forms (G ummesson, 2002). Marketing is focused on drawing the attention and sustaining customers. The intangibility level of product has its biggest impact in the goal of attracting customers. When it concerns keeping customers, intangible products come across quite specific setbacks (Kitchen & De Pelsmacker, 2004). However, these setbacks are minimized through event marketing. Event marketing is rooted in regularly and methodically monitoring full customer behavior and patters to determine those times where there is a chance to improve a rapport or when a customer is most prepared to reach a choice of intangible product/service purchase (Gummesson, 2002). The objective of event marketing is to facilitate communication in an appropriate and prompt way with customers and to develop services, marketing, and sales around their particular requirements. Event marketing normally makes use of the database and capably rakes through the customer folders to choose the customers with the recognized tri ggers (Mayar & Uffenheimer, 2007). Triggers, in marketing, are employed to routinely communicate suggestions, offers, relevant messages, or other

Music Essay Example | Topics and Well Written Essays - 500 words - 19

Music - Essay Example This is the aspect that distinguishes different artists. There are different genres of music with each having a unique history and features that define it (Patel 182). The preference for each of the genres is also considered as a way of self expression because the different genres convey varying emotions. Emotions that are expressed through music can be categorized into two groups. There are both negative and positive emotions depending on the type of mood that the emotions cause. For example, emotions such as happiness and love are expressed differently from negative emotions such as anger, resentment, grief and remorse. When students are seeking to express any of these emotions in their music, they must be aware that their gestures, body movements, facial expressions, tone variations, tempo and mode of the music as well as the accompanying instruments should be used to enhance the emotions to be expressed. When expressing negative emotions such as resentment and grief, a slow tempo is preferred. On the other end, fast tempo signifies happiness or positive emotions when used in a song (96). In a more specific way, students can use music to express emotions that define their experience as students. For example, students who are victims of bullying can use music to express the anger, resentment and the pain associated with bullying. Evidently, bullying is one of the terrible experiences that students have to handle. Such deep emotions can be expressed effectively using music as long as the student chooses the right features in conformity to the emotions being expressed. Other students have experienced the adverse effects of divorce and can rely on music to narrate their experience (300). One of the highly expressive music genres is the blues category which has its roots in African Americans who served as slaves. A close analysis of different features of the blues category can help students develop

Environmental issue in Business Essay Example | Topics and Well Written Essays - 2500 words

Environmental issue in Business - Essay Example Resources may be available in abundance but they are not limitless. To cope up with the growing demand of energy consumption, alternate ways of energy are used and these nuclear plants are costly but give more energy than common fossil fuels. Also, generally they are less hazardous than fossil fuels which emit higher levels of C02. Here are a few benefits in comparison with fossil fuels. The paper discusses in detail the various elements of fossil fuels along with the benefits that can be derived from nuclear forms of energy. Fossil fuel plants emit higher amounts of carbon dioxide, sulfur dioxide and nitrogen dioxide. It leaves trails of soot and arsenic which are poisonous to humans as well as to other forms of living beings. If compared the process of mining to the exhaust material generated by a nuclear plant, the mining process emerges as a filthy process with higher emissions of CO2 due to the burning of coal. The cost of a nuclear plant is high than a coal mine but the raw mat erial used to produce electricity is barely minimum. The uranium needed to get a nuclear reaction is less than the amount of coal or gas needed to heat up turbines to produce friction and generate electricity. Also, nuclear plant can run aircraft in minimum resources. The nuclear energy is generated internally in the raw material and thus can be used successfully to generate large amount of electricity as needed. The nuclear power consumes fewer resources. As a result, it is assumed as the safest form of power generating technology as compared to uranium that has limited usage in generation of electricity. Another big question that is looming large is the possibility to benefit from the renewable technology to achieve efficiency in energy consumption. However, the technology to generate renewable energy is still in its nascent stages of development. Until it is developed and made fully functional, the levels of CO2 needs to be kept at low and at the same time, cater to the needs of the society. Thus, ensuring that the CO2 gas emissions are restricted from further damage to the Ozone layer that gives rise to global warming (Storm van Leeuwen, 2007). Nuclear power can be used as a mode of transport, to generate electricity, to run ships, to generate and distribute electricity with minimum resources involved. This is going to help in the long run as fewer resources will be exhausted and the fossil fuels that are not much in quantity can be saved. The area of using nuclear energy has been explored to the very minimum and is an area that can help the world in conserving the already limited resources that we have. The Nuclear Power Plants have countless benefits. At the same time, it poses serious challenges to the economies. For instance, the primary by-product of the nuclear energy is the production of radioactive material which is in large quantity. When the atom is split, it creates isotopes as well as plutonium that is a heavier form of atom. Importantly, the p rocess of formation of nuclear energy does not require these atoms which makes them nuclear waste (Greenpeace International, 2009). Furthermore, the nuclear waste is highly radioactive even though its quantity is less than the quantity of the waste of a Fossil Fuel Plant. This radioactivity can be dangerous to human kind much more than the waste material being left over and being emitted by fossil fuels therefore, it becomes a question as to how this radioactive mater

Hemmingway and O'Connor Research Paper Example | Topics and Well Written Essays - 1000 words

Hemmingway and O'Connor - Research Paper Example Her pleas not to go Florida are ignored by both her son, Bailey and the daughter in-law. Her grandson, John, asks her to stay at home whereas the granddaughter, June asserts that she would not stay behind for a million bucks. This brings out the disrespect that the children have towards their elders. Furthermore, both Bailey and his wife are not respectful towards Bailey’s mother. Bailey, for instance, does not pay attention to what his mother was telling him (O’Connor par 2). In fact, if he had been keen and attentive and had obeyed his mother pleas, he would have saved his family from the ordeal they face later towards the end of the story. Bailey as the head of the family had a responsibility to his family, to protect it and not to lead it towards harm way (Tonic par 4). The daughter-in law appears to be tongue-tied, as she does not say much throughout the story (Tonic par 3). She also had a responsibility to her family to ensure it was safe. The news of Misfits rele ase was good reason enough for her to agree with her mother-in law but instead she chose to ignore her (O’Connor par 2). As the story develops with the family now on the road, there is a depiction of a normal family with its hassles. For instance, Bailey and his wife do not seem to be in such good terms and each one of them seems lost in their own world (Tonic par 6). They do not release how noisy and out of hand their two kids get while playing games in the car. The grandmother intervenes by telling them a story to calm them down. When they stop for a barbecue, only the grandmother seems to engage in conversations with the shop owner (O’Connor par 14). Once they get back on the road, the grandmother suggests that they go visit an old plantation. Bailey refuses to give in to his mother’s suggestion; however, the children become adamant and insist that they visit the old plantation (O’Connor par 13). It is during this moment that the daughter in-law assert s that they should all stay in the car once they get there (O’Connor par 15). However, the family does not get to see the house since they get into an accident that is caused by the grandmother once she realized that the old plantation was in Tennessee and Toombsboro. It is after the accident that the family meets its demise and they are killed by Misfit (O’Connor par 25). In the short story ‘Hills like Elephants’, Hemmingway uses familial roles to set the story outline. In this story, Hemmingway uses a dialogue of a couple to narrate his story. In the conversation, the couple is having an argument on getting rid of the unborn child (Johnston par 3). The dialogue between the man and the girl as well as the body language infers the background as well as attitudes of both the girl and the man pertaining to situation in sight, and their approaches towards each other. From the inception of the narrative, the contentious character of the couple’s dialogu e designates unease and resentment. The conversation is a refinement of the differences amid stereotypical female and male relationship roles. For example, the girl draws elicits the analogy with ‘white elephants’, whereas the hyper-rational male immediately refutes it, disbanding the poetry bit into objective realism with ‘ I’ve never seen one(Hemmingway par ).’ The girl also asks his approval to order a beer. All through the story, she is distant; the man is rational. While the man tries to frame

Vicarious Liability Essay Example | Topics and Well Written Essays - 500 words

Vicarious Liability - Essay Example The concept of vicarious liability can be substantiated in this case in numerous ways. The first evidence can be observed on the agreement signed between Robert Courtney and Eli Lilly and Company. Whereby, Elil Lilly and company were supposed to supply Courtney with Chemotherapy drugs. However, Robert Courtney started participating in pharmaceutical fraud by buying drugs from a grey market and at the same time diluting Taxol and Gemzal drugs supplied by Eli Lilly and company. This means that Elil Lilly and company had a vicarious liability due to the tortuous acts committed by Robert Courtney of whom they had a special relationship based on the agreement they had signed (Giliker, 2011). The second evidence of vicarious liability can be observed between Doctor Hunter and Robert Courtney. Doctor Hunter was supplied cancer drugs by Robert Courtney pharmacy whereby, he used those drugs to diagnose his patient without the knowledge that Courtney had diluted the drugs. This resulted to substantial harm to the patients diagnosed by Doctor Hunter. Therefore, based on this relationship Robert Courtney had vicarious liability towards Doctor Hunter’s patients. This is because Courtney was responsible for the harm that doctor hunter had caused towards his patients (Moses & Jones, 2011). The organizational parties that could be held liable in this case include: Eli Lilly and company, Bristol-Myers Squibb Company, Kansas City General Hospital where Doctor Hunter was working and finally Research Medical Towers Pharmacy Owned by Robert Courtney. Eli Lilly and company were liable because the organisation had a special relationship with Courtney. This relationship was established via an agreement whereby, Eli Lilly pharmaceutical company agreed to be supplying Robert Courtney Pharmacy with chemotherapy drugs. This means that Eli Lilly and Company had a corporate

The characters of Maggie and Willie Essay Example for Free

The characters of Maggie and Willie Essay The play Hobsons choice is set in Salford near Manchester in the north of England, in the 1880s. This scene takes place in the boot shop, which Hobson owns, he has four daughters the eldest is Maggie she pretty much runs the shop as Hobson, since his wife died, has turned into an alcoholic. The scene starts with Maggie saying Dinner at half past one girls, Well give him half an hour this looks as if Hobson has gone to the pub but Maggie has told him that lunch is at One but he says its not. So Maggie appeases and says its at half one. From the words Well give him half an hour it seems as if this argument is a regular occurrence. Maggie then proceeds to order Willie, a cobbler at the shop, up from the cellar/workshop this shows that Maggie is the boss which is unusual in the Victorians hierarchy style class structure. Willie would probably think at this point that he has done something wrong as workman where expected to stay in the workshop. The stage directions say that he stops halfway up the stairs meaning Maggie would be looking down on him as if to tell him off. Maggie then gives him another order Come up, and put the trapdoor down this again shows Maggies dominance this would come through on stage. The stage directions then say He (Willie) comes reluctantly Willie would be thinking the worst at the moment the actor would show this with body language and facial expressions. Willie trys to make an excuse to leave were very busy in the cellar Maggie doesnt say anything she just points at the trap, Willie closes it. This shows although not conventional in Victorian society Willie is used to taking orders from a woman. Show me your hands is Maggies next request/order. He makes an excuse, their Dirty, but still complies as if he cant deny Maggies order. Willie is still very nervous Maggie would be able to see this but has yet done nothing to reassure him showing that Maggie enjoys having power over Willie. Maggie then pays him a complement yes there dirty but there clever they can shape leather like no other mans that came into this shop. She asks him where he learnt his trade, here he replies, she refuses his answer saying, Hobsons never taught you to make boots the way you do Willie insists his answer is true. Maggie gives him another compliment youre a natural born genius at making boots but then insults him its a pity youre a natural fool at all else this might be because she finds it hard for herself to compliment someone who she might see as below her. Willie is starting to feel a bit more confident that hes not in trouble but then Maggie asks him when he gonna leave Hobsons? Willie must now think hes got the sack this would show on stage as he stutters out leave Hobsons I I thought I gave satisfaction Maggie doesnt answer his question but throws another question back at him another proof that she enjoys the power balance between her and Willie. Willie says he is not leaving Hobsons until he is rich Maggie again calls him a fool but Willie replies with then Im a loyal fool showing that loyalty is important to Willie.

Ex-Convict Discrimination in Singapore

Ex-Convict Discrimination in Singapore After leaving the physical incarceration, ex-offenders find themselves entering into the second prison, where they have to tear down the invisible walls formed by the social stigma, the fear and distrust from the society (Youth Reloaded, 2005). Because mindset and attitudes are difficult to change, they often find difficulties in integrating back to the society. If the situation does not improve, inequality will continue to exist in the society. We should then implement pragmatic solutions to alleviate the discrimination against them. The Issues and Who Are Involved Ex-offenders are those who have finished serving their prison term or those with a criminal record or history (Guralnik, 1970). Every year in Singapore, around 11,000 ex-convicts are released back to the society (Singapore Prison Service). The employment statistics is one of the key indicators on the ability of these ex-offenders to reintegrate successfully in the society. Industrial Services Co-Operative Society (ISCOS) has helped 3,000 ex-offenders to find jobs so far (938Live, 2010). 81 percent of those who got a job stayed on for 3 months (Singapore Corporation of Rehabilitative Enterprises, 2008). In this essay, I seek to discuss on the causes, implications, and propose solutions on discrimination against ex-offenders. Support programmes such as the Yellow Ribbon Project (YRP) and organisations such as SCORE exist and it is important that we evaluate the effectiveness of these organisations in helping ex-offenders to reintegrate into the society. In my opinion, isolating other effects, the re-integration rate will therefore serves as an indication of the level of discrimination against these ex-offenders. The little interaction between the public and ex-inmates is a result of feeling of unequal treatments and stereotyping. The public treats ex-offenders unfairly as they feel that they should compensate for their wrongdoing. Ex-offenders themselves are also aware of the prejudice against them. Some resigned this to their fate and ended up avoid opening up to the society. It is therefore important that we recognize the existence of such issues and raise awareness to reduce the degree of discrimination and to assist these ex-offenders. Firstly, most of the offenders have tattoos on their body, which signifies status, power and belonging to a certain group. Because of stereotyping, we tend to group those who have tattoos as those who have committed crimes. Out of fear and concerns of being associated with these people, we reacted by standing far away. What we failed to recognise is that how we interpret the information we obtained affects our judgement. These tattoos could have been due to a moment of folly during their adolescent stage. On an organisational level, some employers are still unwilling to hire ex-offenders, because they believe that leopards can never change its spots. It is heartening to see the number of ex-offenders being employed have increased with the years but we cannot guarantee that they have been given equal rights as the others. For example, at least 30 employees at the Marina Bay Sands and Resorts World Sentosa had to leave their job because all of them failed the Casino Regulatory Authority (CRA)s background checks. Failure to disclose was taken to assess the applicants integrity, honesty and character (Lim Lim, 2010). There is no difference on whether if those with criminal records declared or not, they still had their contracts terminated anyway. Does the criminal history necessarily the best and only predictors for future performance? Do we judge those have continuously erred and condemn that they do not deserve the chance to repent? In addition, job applicants are required to declare that if they have been convicted in a court in any country before. Because this is usually a one-liner question, ex-offenders applications can be filtered out without considering the seriousness of the offences or even the recidivism rate of the offender (Youth Reloaded, 2005). This may provide an opportunity for employers to screen out ex-offenders and justify if there any inappropriate acts in the company in future (Coble-Krings,2007).Being desperate, these applicants may lie about their background and will be marked down further for dishonesty. Moving up to legislation, the Registration to Criminals Act was amended in 2005, to allow the ex-offenders to mark their records as spent, meaning that there is no need to discuss the existence of the records in most cases, if the offences committed are minor and they were crime-free for five years (Attorney-Generals Chambers, 2005). This means that those with serious offences such as sentences imposed include imprisonment term of more than 3 months or a fine exceeding $200,000, are not allowed to do so, thus, the implementation of the policy is unfair as it deprives those with a serious offence a chance to start anew. Comparing with United States, the treatments of ex-offenders in Singapore are, in my opinion, much better. In the United States, the ex-offenders were not allowed to apply for employment licenses or work in organisations dealing with those that needs more attention, such as elderly and children (Love, 2006). Why is it important for us to talk about it? The society plays a significant role in the reintegration of the ex-offenders. Ex-offenders, no matter what mistakes they made, are still part of us and are assets to the society. However, despite their willingness to start to from ground zero, we shun away and discriminate them. High unemployment is linked to increase in rate of recidivism (Finn, 1998).Therefore, when they are unable to secure a job, the path of recidivism seems easier and they will revert back to their old ways to survive. This remains risky although the recidivism rate in Singapore has remained at 25 % since 2006 (Singapore Prison Service, 2009). Where can we start to fix the problem? No steady source of income means ex-offenders and their families may not be able to afford basic necessities for survival and cannot move away from their social class. Those families that grew desperate may resort to crimes to get what they wanted. Thus, it is difficult for ex-offenders to live a better life when they are not given the same opportunities. The vicious cycle continues as their future generations may follow the footsteps of the older generations. To reduce and even eliminate the stereotypes, prejudice and discrimination against these ex-offenders, it is important that we find out the root causes of this issue and implement various programmes and activities to encourage active participation as increased interaction may improve the perspective of the public towards ex-offenders. To begin with, organizations should organize more activities to provide both the public and ex-offenders an opportunity to interact. Such activities may be visit to the prisons and / or halfway houses, outdoor and indoor activities, community service projects or even, encourage ex-offenders to participate in existing events such as Yellow Ribbon Prison Run. Through interaction, we develop bonds and trust and these may change the perspective of the public towards them and therefore reduce the extent of discrimination. Many ex-offenders have low self-esteem and are afraid of rejection. Therefore, we should involve the ex-offenders in the planning and executing of events in the community. These events provide an opportunity for the ex- inmates to showcase their talents in various areas. Also, besides the technical skills acquired from the support programmes, the programmes should also focus on soft skills such as interpersonal skills. These ex-convicts should also learn more about resume writing and interview skills, as these will help them to market themselves well. As mentioned above, employers often do not want to give ex-offenders a second chance. Non-acceptance has killed the only hope that these ex-offenders have to reintegrate into the society. Currently, we have campaigns such as Help To Unlock The Second Prison (Yellow Ribbon Project), which focuses on the role that society plays. However, I feel that the campaigns should also focus on the ability and skills that these ex-offenders have to contribute. We have job seminars from SCORE and ISCOS, but to enhance the public confidence in them, we can consider cooperating with companies to provide these ex-offenders transitional jobs as probationers (Fahey, Roberts Engel, 2006) to start them off for several years so that they have relevant working experience, instead of merely skills acquiring in the rehabilitative programmes. After the transition period, these organizations can also help to recommend the employees to other companies. We should further improve on the interview question so that it allows the ex-offender to declare that they have convicted for which offences and also the year of conviction. Company can now decide if these offences are detrimental to the interests of the stakeholders. The company will suffer the heaviest losses if the ex-offenders cause any troubles. Also, the job applicants gain from this as the employers are practising selective screening rather than a total elimination. There are also calls to ban the declaration box so that past criminal record will not affect employment. (Henry Jacobs, 2007). However, I feel that the employers are right to protect their interests and the ex-offenders should be honest and convince the employers on their efforts to stay out of crime. I acknowledge that the amendment to the Registration of Criminals Act is a good move to redress discrimination. However, I feel that this should be made applicable to all ex-offenders, retaining the five years crime-free period, but instead of disqualifying serious offenders, their time-frame could be extended up to 10 years. If the solutions proposed above are being implemented on a long-term basis, the mindset of the public may change and be more accepting towards ex-offenders and the Singapore will move towards as a progressive society as a whole.

A Definition Of Monopoly Economics Essay

A Definition Of Monopoly Economics Essay Monopoly is an industry that has only one firm that sells a good which has no close substitutes. Monopoly firms also represent industries because there are no other firms in the market. Products that are from monopoly market are electricity, water, cable television, local telephone services and many more. Examples of monopoly firm in Malaysia is Tenaga Nasional Berhad, TNBs unique position as a monopoly in the generation, transmission and distribution of electricity in Peninsular Malaysia. TNB is the only firm that provides us electricity to every building in Malaysia. Another monopoly firm in Malaysia that only provide sewerage services is Indah Water Konsortium Sdn Bhd. Indah Water Konsortium is the only firm in Malaysia that mainly responsible for operating and maintaining the public sewage treatment plants and network of underground sewerage pipelines. Characteristics of Monopoly Market One seller and large number of buyers Monopoly market characteristics are they is only one producer or seller in the market and there are many buyers. Therefore, the firm had the power to control the whole market whether it is from the angle of determining the price or the quantity of production. A monopolist has the power to determine the level of price because there is no competition from other firms. Therefore, if the monopolist intends to sell a bigger quantity, it has to reduce the price. This means that the monopolist can only control the price or the quantity of sales, and not both at once. No close substitution Furthermore, monopoly firms goods have no substitutes, its means consumers have no choice other than what is produced by the monopolist and they cant find any substitute of the product. For example, Telekom Malaysia is a firms that provide home telephone services which has no close substitutes but if the buyer can find another firms that provide home telephone service therefore the product is no longer in monopoly. Restriction of entry of new firms All the competitors are prevented from entering the market due to strict barriers to the entry of new firm. To restrict the entry of new firms into the industry, there are barriers to entry that are natural or legal restrictions. There are no competition faces by monopolist is because of barriers of entry. Advertising A monopolist doesnt need to advertise their product or services to increase sales because monopolist had the right to control the market and consumers know where to obtain the products and they have no choice to buy from other producer. Monopoly firms that provide local public utilities such as water, electricity and home phone services doesnt need to advertise since they are the only firms that provide it and customers had no choice to buy it from another firm. Intro to Question 2 It is traditional to divide industries into categories according to the degree of competition that exists between the firms within the industry. There are four such categories. First of all is perfect competition is the market where there is a large number of buyers and seller. The goods sold in the market are homogenous where most of the goods are alike and most likely the same. Therefore, sellers can easily enter and exit from the market. Most of the agricultural goods are included in perfect competition market such as vegetables, fruits, rice, coffee beans, wheat, primary commodities, gold, silver and others. Second will be monopolistic is a market structure in which there are large numbers of small sellers selling differentiated products but these are close substitute products and have easy entry into and exit from the market. Most of the products in monopolistic competition are substitutes and the only differences of the products are such as branding. Unlike perfect competition, in monopolistic competition market, most of the products are different, but goods are close substitutes for one another. Products that are under monopolistic competition are shoes, clothes, books, watches, toothpastes, soaps, ice creams, chocolates and many more. Next will be oligopoly, where it is a market structure in which there are only one firms selling either standardized or differentiated products and it restricts the entry into and exit from the market. Due to difficult or impossible for new firms to enter the market, most of the firms in oligopoly market can earn abnormal profits in long run. Examples for this market are cigarettes, automobiles, electrical equipment and cement Lastly monopoly, where it is only exists when an industry or market has only one producer. Most of the public utility firms are in monopoly market. Features of the four market structures Type of Market Number of Firms Freedom of entry Nature of product Examples Implication for demand curve for firm Perfect competition Very many Unrestricted Homogeneous (Undifferentiated) Cabbages, carrots, local farmer (these approximate to perfect competition) Horizontal. The firm is a price taker. Monopolistic competition Many/several Unrestricted Differentiated Builders, restaurants Downward sloping, but relatively elastic. The firm has some control over price Oligopoly Few Restricted 1. Undifferentiated 2. Differentiated 1. Cement 2. Cars, electrical appliances Downward sloping, relatively inelastic but depends on reactions of rivals to a price change Monopoly One Restricted or completely blocked Unique Public utility Downward sloping, more inelastic than oligopoly, The firm has considerable control over price Comparison of Perfect Competition and Monopolistic Competition Similarities There are large number of firms in both markets. Seller from both markets are easily enter and exit from the market. The firms maximizes profit when MR is equal to MC. Firms from both market may earn economic profit or normal profit or incur losses in short run. While in long run, perfect competitive and monopolistic competitive firms earn only normal profit. Differences of Perfect Competition and Monopolistic Competition The forces of demand and supply for the entire industry determine prices in the perfect competition market. While, in monopolistic competition market, every firm has its own price policy. In can be conclude as perfect competition firms are price takers and monopolistic firms are price makers. A perfect competitive firm sells homogenous products while monopolistic competitive firm sells product that are differentiated product. Product differentiation may lead monopolistic competition in selling cost. There are large number of firms that are in perfect competition while only fairy large number of firms in monopolistic competition. A perfect competitive firms demand curve is perfectly elastic and MR curve is equal to average revenue curve but in monopolistic competitive firm, the demand curve is downward sloping and MR curve is also downward sloping, which lies below the average revenue curve. Differences of Oligopoly and Monopoly Oligopoly is a market structural in which there are a few number of firms in the industry that produce either identical or differentiated product.

Lord of the Flies :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The difference in the way humans perceive things is apart of mankind. Golding believes evil is an inborn characteristic. Are people born evil or is it just human nature to do â€Å"wrong† or â€Å"bad† things simply to survive? Golding’s pessimism about human nature would suggest people are all naturally evil in one way or another. When innocent boys are set on an island without any adult supervision, are they going to do the â€Å"good† or the â€Å"bad† things? There actions simply are neither good nor evil; their actions are for survival in an unknown place.   Ã‚  Ã‚  Ã‚  Ã‚  Humans are always, by natural instinct, going to do what they think is best for them. Ralph attacked his own kind for survival. People will do anything to survive, even if it’s the bad things. The boys on the island later began to resemble the behavior of animals. The boys mistake Simon for their beast and result in brutally killing him. The boys had the instinct of killing anything in sight that looked or seemed like the beast.   Ã‚  Ã‚  Ã‚  Ã‚  Instincts are not about being good or bad because the issue of being good or bad is undefined. Whether an action is either good nor bad, it all depends on the person and how the person is acting. If you think you’re doing something that you’re used to doing and thinking it’s right, but on the other hand a person who doesn’t know you may say that you’re ding something evil. The opinions on which people think things are good or evil depends on both sides. In Lord of the Flies, there is a situation with Piggy’s glasses, which is the key item for building the fire. His glasses were stolen in the night, which leads to a brawl within the kids because their Piggy’s only seeing ability.   Ã‚  Ã‚  Ã‚  Ã‚  Society sets a mold for the â€Å"good† and â€Å"bad† conditions that humans are learning from day to day. The role of society in being good or evil is that it acts as the guideline for that long-lived dream of acceptance. It’s where evil is what will make you repulsive. Jack manipulates the boys into joining his tribe and sets up his territory on the island. He threatens people to join his tribe, and hunts those who refuse. A society could not exist where people are brought u to know what they define as right or wrong. On the island, the civilized rules of having water, shelter, and food are not followed.

Ten Guiding Principles for Organizations Essay -- Business Management

Ten Guiding Principles Introduction Every organization’s success depends on the organization’s ethical behavior and accountability for its actions. Nonprofit organizations are no different. On the contrary these organizations have a greater difficult in succeeding. Each aspect of a nonprofit organization requires the time, energy, strength, passion and fortitude of simple individuals who have the vision and mission of the organization at hand. This essay will explain and use Florence Green’s ten guiding principles as indicated by Ronald Riggio and Sarah Orr, share a Guam nonprofit organization and how it measures up to the ten guiding principles. Green’s Ten Recommended Guiding Principles As indicated by Riggio & Orr (2004), the following are the ten recommended guiding principles that non-profit organizations must do in the twenty-first century: (a) become a learning organization; (b) become a transformational leader; (c) form strategic alliances; (d) give accountability and ethical behavior top priority; (e) develop indicators that measure the consequences on the community; (f) adopt results-based budgeting tied to indicators; (g) financially empower the organization so that it can do more mission over time; (h) creatively rethink resource development governance, and management styles; (i) adopt a vision and a mission that incorporate diversity; (j) be at the table (as explained by Green, 2004, p. 19-35). Leaders must commit to utilizing the guiding principles their non-profit organizations can further promote and provide the awareness and service that they sent out to accomplish. Principle One: Become a learning organization. With the first guiding principle nonprofit organization want to continue to expand its ide... ...nd its stakeholders. With the open awareness of HIV/AIDS, there is more legislation that is being introduced and more public or private testimonies must be heard. Conclusion In conclusion, the Guahan Project analysis which was directed by Florence Green’s ten guiding principles indicated that this non-profit organization is on the right track and so long as it keeps to its vision, mission and objective to include diversification whenever necessary, it will succeed. Non-profit organizations like Guahan Project, promotes opportunities for all to volunteer or contribute to a worthwhile cause. Works Cited Aidsportal (2010). Guahan project, Guam HIV/AIDS Network. Retrieved from http://www.aidsportal.org/Organisation_Details.aspx?orgid=1455 Riggio, R. & Orr, S. (2004). Improving leadership in non-profit organizations. San Francisco, California: Jossey-Bass.

Examine the different ways in which ‘good’ is used in meta-ethics Essay

a) â€Å"Examine the different ways in which ‘good’ is used in meta-ethics.† Meta-ethics is the study of the meaning of moral language. It describes presuppositions and language of morality. There are a number of different ethical theories for the meaning of good used in meta-ethics. The four main headings under which most acceptable theories can fit under in some shape or form. These are Ethical Naturalism (or Definism), Intuitionism, Emotivism and Presciptivism. Definism theory states that all ethical statements are similar to non-ethical statements and can, therefore, be approached in the same way. In the same way that we can verify a scientific fact, ethical naturalism theory states that we can verify an ethical statement. They are both prepositional. Definism states that ethical statements are just a type of short hand for more complex propositions. So therefore, in terms of Ethical Naturalism, if I were to use the term ‘good’ in a number of examples, it would just be a ‘summary’ word to sum up all the other words I wish to have incorporated into my sentence. For example, in the sentence: â€Å"I am good at football,† the word good is used to mean ‘skilled’ or ‘talented.’ This does not mean that ‘good’ means ‘skilled’ or ‘talented’, but simply that both of these words are incorporated in the single use of ‘good.’ In another sentence, ‘good’ could be used as a short hand for a completely different set of words. In the sentence, â€Å"It is good to see you,† ‘good’ is used to mean ‘pleasant’, ‘nice’ or ‘heart warming.’ Again this does not mean that ‘good’ means ‘pleasant’ or ‘nice’, but simply that both these words are incorporated in the single use of ‘good.’ A contradictory theory to Definism is Intuitionism. Intuitionism states that ‘good’ is indefinable. Intuitionism also holds that basic moral truths are objective and stand independently of what people my fell or think. Intuitionism holds that we should pick out our moral principles through what we think or feel. There is no definition of good that can always hold true. For example, if someone were to define good as ‘pleasing’, an Intuitionist would respond by pointing out that not all pleasing things are good. A similar theory to Intuitionism is Emotivism. An Emotivist believes that moral judgements simply express our feelings on a subject. If someone were to claim something was ‘good’, an Emotivist would see this as an emotional exclamation, not a truth claim, and would take it to mean that the person approves of the thing/action/person etc. Another fairly similar theory is Prescriptivism. Prescriptivists believe that in using moral language such as ‘good/bad’ or ‘right/wrong,’ we are simply prescribing our opinions. In other words were are saying, ‘do this, and let everyone do the same in the same situation.’ Therefore, if someone were to say ‘giving to charity is good,’ what he or she is really saying is ‘you ought to give to charity.’ This again, means that ‘good’ not used as a universal truth, but in this case it is used as a universal prescription. In summary: in Definism, the term ‘good’ is simply a ‘short hand’ for more complex propositions that apply to that particular example. In Intuitionism holds that good in indefinable and therefore has no universal meaning. Emotivists believe when we use the term ‘good or make other moral judgements, we are simply expressing our feelings. So, therefore, if I say something is ‘good,’ this is simply an exclamation and therefore cannot be true or false and cannot be reasoned upon. Lastly, Prescriptivism holds that when we say something is ‘good’ we are prescribing a particular opinion and making it known to other that we feel they should do the same. b) â€Å"Anything people approve of must be good. Discuss†¦Ã¢â‚¬  The response to this question depends on how we define the term ‘good.’ Can we loosely define ‘good’ as moralistic? There is a common theory that believes that our morals our simply a product of our culture and background. Therefore, there will be different moral codes in different societies. If each individual society has equal validity, it must be agreed that there can be no universal moral code. This theory is called Cultural Relativism. Cultural Relativism therefore holds that ‘good’ means ‘socially approved.’ Therefore if we rearrange the above statement, replacing the word ‘good’ with the Cultural Relativist’s definition, we find ourselves looking at a slightly odd sentence which looks as follows: â€Å"Anything that people approve of must be socially approved†. Now there are two ways to interpret this sentence. The first would be to question the number of people included in the generalization of the word ‘people.’ If the sentence is intended to mean, â€Å"if anybody approves of something, it must be socially approved†, then the statement is not true. However, we can also take the sentence to mean, â€Å"If the majority of people within a society approve of something, then it is said to be socially approved.† If we swap ‘good’ back into the sentence we end up with a statement that looks like this: † if the majority of people within a society approve of something then it is good.† Thus we have formed the central principle of Cultural relativism. In terms of the other theories that define ‘good’, only one can be applied. Definism would argue that the statement is simply a short hand for more complex propositions. So in this case, ‘good’ is used to mean ‘beneficial’ or ‘correct.’ Since this is possibly true, Ethical naturalists would have a fairly strong argument here. Emotivism, Intuitionism or Prescriptivism cannot really apply here as they are all subjective and based on opinion and in this case good cannot be used an exclamation of opinion.

Marketing Management Assignment-Smu Essay

Q.1 A. Explain the six criteria for effective market segmentation * Identity – The marketing manager must have some means of identifying members of the segment i.e., some basis for classifying an individual as being or not being a member of the segment. There must be clear differences between segments. Members of such segments can be readily identified by common characteristics as they display similar behavior. * Accessibility – It must be possible to reach the different segments in regard to both promotion and distribution. ln other words, the organisation must be able to focus its marketing efforts on the chosen segment. Segments must be accessible in two senses. First, firms must be able to make segmented customers aware of products or services. Second, they must get products to them through the distribution system at a reasonable cost. * Responsiveness — A clearly defined segment must react to changes in any of the elements of the marketing mix. For example. if a particular segment is defined as being cost-conscious, it should react negatively to price rises. If it does not, this is an indication that the segment needs to be redefined. * Size – The segment must be reasonably large to be a profitable target. Lt depends upon the number of people in it and their purchasing power. For example, makers of luxury goods may appeal to small but wealthy target markets whereas makers of cheap consumption goods may sell to a large but relatively poor target markets. * Nature of demand — lt refers to the different quantities demanded by various segments. Segmentation is required only if there are market differentiation in terms of demand. The marketing manager should not only be able to find out the total demand and the differences in demand patterns in each of these segments. * Measurability — The purpose of segmentation is to measure the changing behavioural pattern of consumers. For example, the segment of a market for a car is determined by a number of considerations, such as economy, status, quality, safety, comforts, etc. B. Discuss the types of target marketing strategies. * Undifferentiated marketing strategy or mass marketing strategy In the absence of a proper mechanism to classify the market into a number of markets segments and analyse their potential, many firms decide on the mass marketing strategy. In this case, the marketer goes against the idea of a differentiated market and decides to sell the product to the whole market. Here the marketing manager ignores the idea of segment characteristics and differences, and develops a unified marketing programme for the entire market. This strategy keeps the overall marketing costs low and makes it easier to manage and track the market forces uniformly. The marketer tries to find out commonalities across various segments rather than focusing on the differences between segments. * Concentrated marketing strategy In the second alternative strategy, the marketing manager decides to enter into a selected market segment instead of all the available market segments. When resources and market access are limited and the company has to face intense competition, the marketing manager has to stretch the budget for market coverage. In this case, the company is likely to follow the concentrated marketing strategy. * Differentiated marketing strategy Many marketers choose to target several segments or niches with a differentiated marketing offer to suit each market segment. Maruti is the leading automobile company, which has the distinction of having different products for different market segments. Q.2 Explain the consumer buying decision process. * Problem recognition A buying process starts when a consumer recognizes that there is a substantial discrepancy between his/her current state of satisfaction and expectations in a consumption situation. A need can be activated through internal or external stimuli. The basic needs of common men rise to a particular level and become a drive. From their previous experiences, they know how to satisfy these needs like hunger, thirst, sex, etc. This is a case of internal stimulus. A need can also be aroused by an external stimulus such as sighting a new product in a shop while purchasing other usual products. * Information search After need arousal, the behaviour of the consumer leads towards collection of available information about various stimuli. ln this case, information about products and services are gathered from various sources for further processing and decision-making. The first source of consumer information is the internal source. This means the consumer first search the information regarding the relevant product from his/her inner memory. If the information is not available from internal source for making a purchase decision he or she may collect information from external sources. A External sources for desired information can be grouped into four categories. * Personal sources (family, friends, neighbors, and peer group) * Commercial sources or market dominated sources (advertisements, salesmen, dealers, and company owned sales force) * Public sources (mass media, consumer rating organisations, and trade association publications) * Experiential sources (handling, examining, and using the product) The marketer will find it worthwhile to study the consumers’ information sources when: * A substantial percentage of the target market engages in the search * The target market shows some stable patterns of using the respective information sources. * Alternative evaluation Once interest in a product(s) is aroused, a consumer enters the subsequent stage of evaluation of alternatives. Evaluation leads to formation of buying intention that can be to either purchase or reject the product/brand. The final purchase will however depend on the strength of the positive-intention, which is the intention to buy. * Purchase decision Finally the consumer arrives at a purchase decision. Purchase decisions can be any one of the three – no buying, buying later, and buy now. No buying takes the consumers to the problem recognition stage as their consumption problem is not solved and they may again get involved in the process as we have explained. A postponement of buying can be due to a lesser motivation or evolving personal and economic situation that forces the consumer not to buy now or postponement of purchase for future period of time. If positive attitudes are formed towards the decided alternative, the consumer will make a purchase. * Post-purchase behaviour Post-purchase behaviour refers to the behaviour of consumers after their commitment to a product has been made. It originates out of consumers’ experience regarding the use of the product and is indicated in terms of satisfaction. This behaviour is reflected in repeated purchases or abstinence from further purchase. A satisfied product-use experience leads to repeated purchase, referrals from satisfied customers to new customers, higher usage rate, and also brand advocacy. Q.3 A. Discuss the Henry Assael model on buying decision behaviour. Henry Assael has come up with an explanation to analyse why consumers buy the goods they buy. He explained the relationship between the level of involvement by the consumers in the purchase of goods and services and the level at which diverse goods or services differ from one another. High involvement Low Involvement Signiï ¬ cant differences Complex Variety Seeking between brands Buying Behaviour Buying Behaviour Few differences Dissonance Reducing Habitual Buying between brands Buying Behaviour * Complex buying behaviour — Consumers are highly involved in a purchase and aware of significant differences among brands. This is usually the case when the product is expensive, bought infrequently, risky, and highly self-expressive. Typically the consumers don’t know much about the product category and have more to learn. Example: personal computer. * Dissonance-reducing — sometimes, the consumer is highly involved in a purchase but sees little differences in the brands. The high involvement is based on the fact that the purchase is expensive, infrequent, and risky. Example: carpet. After purchasing the carpet, consumers might experience dissonance that stems from noticing certain disquieting features of the carpet or hearing favorable things about other carpets. * Habitual buying behaviour – Many products are bought under conditions flow consumer involvement and the absence of significant brand differences. Considering salt, consumers have little involvement in this product category. They go to the store and reach for a brand. If they keep reaching for the same brand, it is out of habit and not strong brand loyalty. * Variety-seeking buying – Some buying situations are characterized by low consumer involvement but significant brand differences. Here consumers often do a lot of brand switching. Consumers do the brand switching for the sake of variety rather than dissatisfaction. Example: wafer potato chips. B. Explain the five stages of Adoption Process. * Awareness – During the first stage of adoption process, the product innovation is explained to the consumers. This process gives information about the new product or service. * Interest – When consumers develop an interest in the product or product category, they search for information about how the innovation can benefit them. * Evaluation – The evaluation stage represents a kind of ‘mental trial’ of the product innovation. Only if the consumers’ evaluation of the innovation is satisfactory, they will actually try the product. In case the evaluation is unsatisfactory, the product is automatically rejected. * TriaI- ln this stage- consumers use the product on a limited basis. Their experience with the product provides them with the critical information that they need to adopt or reject it. * Adoption -In this stage, consumers decide to make full and regular use of the product. Q.4 Describe the components of the micro environment of marketing * The company Some company factors that affect the marketing decisions are: Culture and value system — Organizational culture can be viewed as the system of shared values and beliefs that shape a company’s behavioural norms. A value. is an enduring preference as a mode of conduct or an end state. The value system of the founders of the organisation has a lasting impact on it. The value system not only influences the working of the company and the attitude of its people but also the choice of its business. 1. Mission and objectives — The mission and objectives of the company guide the priorities, direction of development, business philosophy, and business policy. 2. Management structure and nature – Structure is the manner in which the tasks and sub-tasks of the organisation are related. Structure is concerned with the hierarchical relationship and the relationship between the management of different functional areas like the structure of the top management and the pattern of share holding. 3. Human resource – This concerns factors like manpower planning, recruitment and selection, compensation, communication, and appraisal. * Intermediaries intermediaries are independent business units and they carry the company’s products and services to the customers. Prominent intermediaries include wholesalers, retailers, merchants, selling agents, brokers, etc. Their objective of being in business is different than being in a firm, so the intermediaries will be interested in maximizing their profits. Any trade promotion scheme will motivate them to push competitors’ product deeper and faster. * Public Positive and favorable public opinion is crucial to marketing success since the public is the authority that permits the existence and operation of competitive marketing systems. This environmental factor includes the general public, its support, the government, and the set of public who have a direct bearing on business. These public can be classified as welcome public, sought public, and unsought public. As a marketer, one must understand that the general public grants the license for conducting business with an expectation that the company will practice fair play. Lack of this supportive framework as evidenced by declining sales or adverse public opinion can lead to eventual failure of the firm as well as the marketing system. * Competitors Success or failure of an offer largely depends on how competitors react to the company‘s offer. Godrej was a successful refrigerator manufacturer. Once competition intensified, the company started losing market share. Today, though there is a growth in refrigerator industry, Godrej as a brand is not growing as fast as its competitors. Through the years, marketing systems have become increasingly competitive. Traditional economic analysis, views competition as a battle between companies in the same industry or between substitutable products. Marketers, however, tend to accept the argument that all firms are competing for a limited discretionary buying power. Though we can say that Maruti as a car manufacturing-company is facing competition from other car manufacturers, ultimately it is the consumer’s disposable income for which shampoos, soaps, and scooters are also competing with Maruti. A customer is expected to allocate his disposable income optimally and in the process a category also competes with another category to be in the active consideration set of customers for such an allocation. Industry has found numerous new uses for existing products, with the whole arena of competition being expanded. While this forces business to reassess long-established marketing practices, it also opens new avenues of business opportunity. Emergence of computers with multimedia as a tool of infotainment and knowledge sharing device has challenged traditional products in the entertainment market. * Suppliers Increase in the price of raw materials will have a bang on effect on the marketing mix strategy of an organisation. As a result, the prices may be forced up. This is the impact that the suppliers can have. Closer relationship with suppliers is one way of ensuring competitive and quality products for an organisation. * Customers Organisations exist because of customers. No customer means, no business. Organizations on how they meet the needs and wants of the customers and provide them with maximum benefits. Failure to do so will result in a failed business strategy. Q.5 A. Explain the types of Marketing Information systems MIS supplies three types of information, which are: * Monitoring information – Monitoring information is the information obtained from scanning external sources which include newspapers, trade publications, technical journals, magazines, directories, balance sheets of companies, and syndicated and published research reports. Data are captured to monitor changes and trends related to marketing situation. Some of these data can be purchased at a price from commercial sources such as market research agencies or from government sources. * Recurrent information — Recurrent information is the information that is generated at regular intervals like monthly sales reports; the stock statements, the trial balance, etc. ln MlS, recurrent information is the data that MIS supplies at a weekly, monthly, quarterly, or annual interval, which are made available regularly. It can also provide information on customer awareness of company’s brands, advertising campaigns, and similar data on close competitors. * Customized information — Customized information is also called problem-related, which is developed in response to some speciï ¬ c requirements related to a marketing problem or any particular data requested by a manager. B. Discuss the different components of MIS The overall Objective of an Ml IS to provide inputs from marketing environmental factors like target markets, marketing channels, competitors, consumers, and other forces for creating, changing, and modifying marketing decisions in the formulation of relevant and competitive marketing strategies. * Internal record systems — Internal record systems are available within the company across various departments and provide relevant, routine information for making marketing decisions. The most evident internal record system is the purchase and payment cycle systems. It records the timing and size of orders placed by consumers, the payment cycles followed by consumers, and the time taken to fulfill the orders in the shortest possible time. * Marketing intelligence system – A marketing intelligence system is the system of collecting and collating data. This system tries to capture relevant data from the external environment. It collects and manages data from the external enviro nment about the competitors’ moves, government regulations, and other relevant information having a direct impact on the marketing environment of the firm. *Analytical marketing systems – Analytical marketing systems are also known as Marketing Decision Support Systems (MDSS). A MDSS is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware. Using this collection, an organisation gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. lt involves problem-solving technology consisting of people, knowledge, software, and hardware integrated through the information technology platform into the sales management process of the organisation. * Marketing research systems – Marketing research systems are based on systems and processes that help marketing managers to design, collect, analyse, and report data and ï ¬ ndings relevant to a specific marketing situation facing the company. It also involves analysis of information, which includes a coordinated collection of data, systems, tools, and techniques with supporting software, and hardware by which an organisation gathers and interprets the relevant data and turns it into a basis for marketing action and tactics. Q.6 Describe the factors to be considered while developing an Effective marketing mix. To develop an effective marketing mix the company should consider the following factors and then choose the most appropriate mix of elements (7Ps) to target the customers: * Company’s resources – These are one of the prime factors affecting the company’s marketing mix. The financial, human, and technological resources available with the company affect the composition of the marketing mix. The firm needs to conduct a Strength, Weakness, Opportunity, and Threat (SWOT) analysis for the business unit. * Demographics — It implies to the changes in the composition of the market, the demand of the population, the opportunities in the country, etc. that affect the marketing mix. Current and projected economic conditions – It connotes the economic factors like inflation, employment, taxes, and other economic factors that influence marketing mix decisions. * Market potential – Analysis of market potential for new products considers market growth, prospect’s need for your offering, the beneï ¬ ts of the offering the number of barriers to immediate use, the credibility of the offering and the impact on the customer’s daily operations. * Competitors – They are important considerations that affect the marketing mix of a firm as the potential for competitive retaliation is based on the competitor’s resources, commitment to the industry, cash position, predictability, and status of the market. Porter’s Five Forces Model * Supplier power- The power of suppliers to drive up the prices of inputs. – * Buyer power- The power of customers to drive ‘down products’ prices. * Competitive rivalry — The strength of competition in the industry. * Threat of substitution – The extent to which different products and services can be used in place of a particular product. * Threat of new entry — The ease with which new competitors can enter the market if they see that a product is making good proï ¬ t and then drive your prices down. By thinking about how each force affects a product and by identifying the strength and direction of each force, you can quickly assess the strength of a product’s position and ability to make a sustained proï ¬ t in the industry.

Responsibility for the murder of King Duncan? Essay

It is hard to decide which of the two characters, Macbeth or Lady Macbeth, holds the most responsibility for the murder of King Duncan, as it is possible to think of both of them being equally to blame. Macbeth and Lady Macbeth are both very ambitious characters and this will be looked at in this essay as part of the analysis of their contribution to Duncan’s murder. This essay will show how Lady Macbeth continuously influences Macbeth and Macbeth follows her every instruction. My essay will discuss both characters’ involvement and it will determine which one is the most culpable for King Duncan’s death. My first point will look at how Lady Macbeth persuades Macbeth to continue developing the plan for King Duncan’s demise. The first time that we see Lady Macbeth playing a part in the murder, is her reaction to the content of Macbeth’s letter. Immediately after reading the letter her initial decision is that, Macbeth must become king and she shows great determination, this can be supported with: â€Å"and shalt be / What thou art promised;† Merely a short time later Lady Macbeth says, â€Å"To catch the nearest way.† By this she means that Macbeth must become king by any means necessary. Yet she is not convinced that Macbeth is capable of committing the crime himself and so she goes onto say she will: â€Å"Pour my spirits in thine ear.† In this she is expressing how she will tell Macbeth what to do, and we can be sure that she is already developing a plan in order to claim the crown, and this can be seen when she says, â€Å"To have thee crowned withal.† Lady Macbeth is also trying to give Macbeth some of her character, as she does not believe that he could commit the murder without her help. The audience can see Lady Macbeth’s language symbolising evil when she says, â€Å"blanket of the dark.† Lady Macbeth wants the blanket to be dark because light would represent God and goodness and not killing Duncan, whereas Lady Macbeth needs darkness and Satan to help her to plan the deed. The blanket represents a cloud obscuring her conscience and preventing her from realising that her intended murder is wrong. Lady Macbeth’s conscience knows that murder is wrong but wants to call upon the supernatural powers to stop her conscience. This makes her guiltier as she understands how wrong the murder is and yet still wants to continue. It is clear that Lady Macbeth has not only got Macbeth’s interests at heart and is fully aware that she would become queen if Macbeth carries out the murder of Duncan. Just before this Lady Macbeth talks of wanting Macbeth to hurry home: â€Å"Hie thee hither,† We can conclude that this means Lady Macbeth wants the assassination to be carried out as soon as possible. During this passage we can clearly see Lady Macbeth for who she really is, and this is the first time that she is introduced to the play and immediately she reveals herself as being a deceitful and malicious character. Macbeth too shows his wicked nature when he looks to the witches for advice and information, and says, â€Å"Stay, you imperfect speakers. Tell me more.† Even though Macbeth knows that the witches are evil and are related to Satan, he wants to know more about the prophecies. Macbeth also feeds lines to Banquo so that Banquo will confirm what Macbeth wants to hear, â€Å"You shall be king.† Macbeth cannot believe that the witches have prophesised that he will become king when he says, â€Å"To be king / Stands not within the prospect of belief,† However what Banquo says does not stop Macbeth’s determination later in the play. Macbeth is desperate to hear more from the witches and to know more about being king, when he says, â€Å"Speak, I charge you.† The witches then disappear, and after the departure Macbeth discovers that another prophecy is found to be true. Macbeth believes the witches and ignores Banquo’s warnings that the prophecies are rooted in evil: â€Å"What, can the devil speak true?† Banquo does not want to have faith in the witches and believes that they are dangerous. In contrast Macbeth believes that he will be king even though the prophecies are a dangerous basis for his actions. Lady Macbeth decides to ignore the danger of the witches when she calls upon supernatural powers to help her: â€Å"Take my milk for gall.† It is clear from this that Lady Macbeth wants to rid her body of anything that may potentially hold her back from committing the deed. Clearly Lady Macbeth is desperate to be able to arrange the murder, and believes that by calling upon supernatural powers it will be possible, when Lady Macbeth says, â€Å"Come, thick night, / And pall thee in the dunnest smoke of hell,† and, â€Å"No compunctious visitings of nature / Shake my fell purpose,† The audience can see Lady Macbeth’s language becoming increasingly evil when she says, â€Å"thick night,† and â€Å"smoke of hell,† Lady Macbeth wants to have a dark night for the deed to occur, so that there is secrecy for the deed. She knows that if the night is dark then she will feel dark inside her and this will help her to perform the murderous action, this is an example of pathetic fallacy. Lady Macbeth says that the smoke is from hell and this represents the passion and desire and her evil desire to work with Satan on this sinful deed. Hell is also described as being torturous and burning, so â€Å"smoke of hell† is very evil language that Lady Macbeth uses. Then when Lady Macbeth hears of King Duncan’s arrival, she does not think of preparations for his stay but of his death: â€Å"He brings great news.† Her murderous plot can now continue, and we also see that Lady Macbeth is unwilling to let destiny take its course and wants to make her own future. This thought continues through the whole play up until the final point where the murder is committed, which can be seen when she says, â€Å"I feel now the future in the instant.† Macbeth also wants to make his own destiny and shows his first thought of murder when he says, â€Å"My thought, whose murder† This is halfway through Macbeth’s speech having just met the three witches, and Macbeth thinks of killing Duncan again when saying, â€Å"Whose horrid image doth unfix my hair.† This idea has not been put into Macbeth’s mind by anyone other than himself. Macbeth becomes very confused and disorientated in his understanding of what is right and what is wrong, shown when he says, â€Å"This supernatural soliciting / Cannot be ill cannot be good.† When saying, â€Å"This supernatural soliciting,† Shakespeare is showing that Macbeth knows that the witches have sought him. However is unsure as to whether he thinks it to be good or bad. Macbeth does not want to be associated with the witches however he also likes the idea of being king and is torn between right and wrong. Right and wrong continue to be blurred in his mind through the play up until Macbeth actually commits the murder of King Duncan. Macbeth is trying to say that what he can imagine is so horrific that it is worse than what could happen in life now, when he says, â€Å"Present fears / Are less than horrible imaginings.† Soon after the three witches have left Macbeth shows a greedy desire: â€Å"Two truths are told,† This particularly gluttonous desire continues throughout the play. Macbeth clearly knows that there would be great results for him, and his wife as a consequence of King Duncan’s demise, and this can be seen when he says, â€Å"With his surcease, success,† However, Macbeth does not think about this much longer as Banquo discourages him for thinking about the prophecies any more when saying, â€Å"Time and hour runs through the roughest day.† Yet Macbeth continues to think of the prophecies when he writes a letter to his wife. Having received the letter from Macbeth, Lady Macbeth chooses the path of persuading Macbeth to bring to an end any doubts about the murder. Firstly her main involvement, which is her consistent influence on Macbeth, Lady Macbeth is questioning Macbeth’s bravery and calling him a coward when saying, â€Å"Wouldst thou have that / Which thou esteem’st the ornament of life,† She then continues to call Macbeth a coward when she goes on to say, â€Å"Live a coward in thine own esteem,† Now Lady Macbeth tries to undermine Macbeth: â€Å"What beast was it then/ That made you break this enterprise to me?† Lady Macbeth is telling Macbeth that she would do anything for him and so he must also, when she says, â€Å"Had I so sworn / As you have done to this.† Lady Macbeth is using a variety of tactics to try and manipulate Macbeth to murder King Duncan, as best she can, which is eventually successful. Once Macbeth is fully coerced to the idea of committing the murder, he still has reservations. Lady Macbeth then reveals that she has schemed a plan and this is when she says, â€Å"What cannot you and I perform upon / Th’unguarded Duncan?† Showing how Lady Macbeth decides that murder is the best option as it is already planned, and that she is so keen on the idea. The whole murder is developed down to whom they shall blame it upon: â€Å"His spongy officers, who shall bear the guilt / of our great quell?† Showing Lady Macbeth’s incredible determination to continue with the murder, despite Macbeth’s worries. However, once Lady Macbeth embeds the plan into Macbeth’s mind, he continues to carry out the murder, following her instructions. This can be seen when Macbeth has a hallucination of a dagger in front of him. Macbeth is very confused when he says, â€Å"A dagger of the mind, a false creation,† and also â€Å"Witchcraft celebrates / Pale Hecate’s off’rings,† His language shows that there is evil within him and it is not just coming from external sources, such as the witches. Macbeth is talking to the dagger, and revealing that it leads him to what he wants to do, to murder King Duncan, when he says, â€Å"Thou marshall’st me the way I was going,† Macbeth knows what he is going to do, when he says, â€Å"On thy blade and dudgeon gouts of blood.† This is his conscience trying to crush the idea, telling him that he is going to commit a murder and that it is morally wrong. â€Å"Horror†, â€Å"fatal vision†, â€Å"bloo dy business† and â€Å"wicked dreams abuse.† The language shows that Shakespeare portrays Macbeth as being absolutely evil, and this is because these words relate to the murder of King Duncan and show that the evil has risen from within Macbeth himself. When Macbeth prepares to commit the murder he has a fear that he may be discovered and that people will realise it was him who murdered King Duncan and not the guards who are to be blamed, this is when he says, â€Å"Hear not my steps, which way they walk,† As Macbeth leaves to commit the murder his last words are, â€Å"Hear it not, Duncan, for it is a knell / That summons thee to heaven or to hell.† Here Macbeth is cold, determined and purposeful, and Macbeth does not show any doubt as he leaves to carry out the deed at the end of the soliloquy. This essay clearly shows which character is most responsible for the demise of Duncan. Evidently Lady Macbeth is responsible in the way that she was determined at all times and only had one momentary doubt throughout the whole play. Looking at the consequences after the murder, Lady Macbeth does go on to kill herself. This illustrates that Lady Macbeth regrets the decision that she made and that she bears the guilt of the murder. In contrast to this Macbeth committed the crime without any doubt even though he had doubted before he was coerced to continue with the murder. Having murdered once Macbeth continued to murder, seeming to have acquired a taste for it, supplying us with the evidence that Macbeth was more responsible for the murder, due to his actually carrying out the deed and continuing to murder other innocent parties without a second thought.