Moore Medical Corporation – Analysis to It Investments

CASE ANALYSIS Document Version 1. 0 Moore medical great deal Analysis to IT enthronisations Dilip IT for Business Managers Business Background Moore Medical Corporation founded in 1947 is a distributor of medical supplies. The social club had built its business line model taking care of specific groups of practitioners such as podiatrists and fatality medical service personnel. Moore provides more than 8500 products and the guild had divided its customers into six groups.Moore has a strong customs of accurately maintaining customer orders. Moores current IT understructure and spending was above the industry average implementing most of the latest technologies standardised ERP, telemarketing and e-commerce. Case Issues and Results Issue 1 Linda Autore, the CEO of Moore Medical, Inc was unsure if she indispensable to spend any of the companys funds on CRM software. event and Analysis It is definitely true that CRM provides an integrated record of all customer contacts th rough all channels, assembling an optimal schedule of appointments for sales slew which would lead to a better consistency of Moores interaction with its customers withal from the analysis of the carapace I see that Moore has currently a tradition of accurately and quickly filling customer orders which had no problems.From the technology berth it is definitely great to get a company like Moore to be updated with CRM but only looking at the current problem that Moore faces I regard its not worth wasting an investment in CRM. Issue 2 Moore has spent $7 million in implementing the ERP however Moores ERP implementation was not very satisfying since it was not to the full utilizing the information retained in the system and was also inferior to what had been in place previously.Solution and Analysis ERP is an excellent database system provided it has been implemented with love to the companys requirements. From the case I see that Moores ERP was hitless and had shortcomings tha t were required to be fixed immediately. ERP covers all areas from finance, logistics to marketing and also Moores latest e-commerce website. I believe an additional investment of $600,000 to purchase the bolt out on software is necessary to realize the $7 million investment made in the ERP.Issue 3 One of the major problems go about with Moore in their ERP systems was their poor implementation of demand prep. Moores performance on the Perfect Order was way below their expected goal of 90% as shown in Exhibit 5. Solution and Analysis It is mentioned in the case that 84% of the non-perfect orders are due to demand planning issues. Even if the company spends $300,000 on each of the four models which are in consideration to exercise the forecasting issue the company would spend only $1. million. It must be noted that this additional cost will help the company in increased revenues, reduced costs and better customer satisfaction. Issue 4 Is Companys decision to move to personal e-c ommerce a righteousness choice? Solution From the available information and looking at march 7 I believe the traffic and income generated towards personal e-commerce has been increased comfortably in six months since the start of the new website.However my suggestion to Moore is that it withdraws from yahoo is a phased manner. Relevance and analysis From the analysis of Moore Corporation I believe they have made relevant investments in IT infrastructure however the company lacks a strategy to implement them. I believe the company necessarily to prioritize their requirements from their business point of view. Here I believe CRM is an cardinal shit to improve customer relationships but however they need to lay their prior projects right before setting their eye on CRM.Their initial priority is to set right the ERP which would set right the demand planning issue also. Setting the ERP right would help also help in achieving good revenue from e-commerce applications. IT is defini tely a solution to a fussy problem, such as customer acquisition and retention, increased revenues and provides employees an efficient tool however the goals of IT should be linked to the corporate strategy. Investing blindly in IT without a strategy will not derive the desired result.